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Culture Is The Bass: 7 Principles For Developing A Culture That Works! Paperback – July 20, 2016
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The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
What people are saying about Cultureis the BASS!
"What I love about this book is the analogy. Ever listened to just thetuba? Or second fiddles? It's really not that interesting. But when you put ittogether, it can move your soul... And professional musicians know that a goodconductor brings a vision that transportsthe performance to a whole new level... but it's the underlying culture thatforms the platform on which the conductor builds."
Stuart Easton - CEO of TransparentChoice
"Gerald, thanks forsharing this with us. I love the analogy of the orchestra to business, becausejust as the conductor needs to surround his / herselfwith the best players, so does the CEO or manager. Companies can't makebeautiful "music" for their clients without the right people, in theright chairs. But you are also right to point out that every step in theprocess has to be right, both internally and customer-facing. Efficiency andcreating an exceptional customer experience comes from planning andpreparation, then execution. I'm sure companies, large and small, will benefitfrom reading this book... and so will their customers and bottom lines!"
Alan Berg - CSP Certified Speaking Professional®, Consultant, and Marketing Guru
"Love the graphics.Excellent points. Culture is so difficult to define and affect. This approachreally makes sense."
SerenaE Sacks - CIO at FultonCounty Schools
"Nice job, Gerald.Congrats on breathing life into a topic that is often uninteresting - whereeveryone is using the same tired ideas. I don't think one needs to be amusician to appreciate your metaphor. With that said, I think a musician willreadily see the layers of content you have created with this very unique andinteresting book."
Bill Cates, Hall of Fame Keynote Speaker, Author of Get More Referrals Now and BeyondReferrals
"Bravo Gerald! While I played in aband in high school and college, I feel your analogy will work withanyone who listens to music. It has a universal appeal,and it's obvious how it can work welltogether and how it can be a disaster even with the best individual players.Keep charging forward!"
Buzz Walker - Global President, CEO, Board Member |Renewable, Internet Technology
"I love this - it is spot on with what an organization needs to have asuccessful culture. Every single company, community, family, and the organization have a culture, even if it is by accident.Having an on purpose culture is vital to the success of any group - and Ibelieve Gerald J. Leonard has it down."
BrynneTillman · Chief Learning Officer at PeopleLinx
"The analogy powerfully sketched the organization, collaboration,process alignment and results delivery that PPM brings. I think that evensomeone new to project and portfolio management (and being a music enthusiasthelps) can be able to wrap his/her arms around these concepts."
MaricarBurt Dilan · Calgary, Alberta
"Just as there are differentlevels of performance of orchestras, there are different levels of portfoliomanagement success and Gerald Leonard gives a fresh perspective through hiscase studies and multi-facetedexperience. One of the biggest takeaways for me was thinking about the relationshipbetween engagement and success."
Gabriela Cadena, PMP, CERT, ALB/ACB ProjectManagement * Speaker * Creative Thinker
"Gerald, you created a masterpiece. Using music as the metaphor forculture opened up my mind, and it is sotrue in the business world. I never equated music and business, but I now see the direct correlation."
Darlene T. Carver, Co-authorof THE MASTERS OF SUCCESS, along with Ken Blanchard, Jack Canfield, and JohnChristensen.
From the Back Cover
Developing a culture that works ishard work and difficult at best. Many organizations suffer from cultureconfusion, they have too many number one priorities, they lack consensus amongtheir key leaders and are plagued with misalignment between their mission,vision, and values. Understanding and applying the 7 principlesfor developing a culture that works can drive amazing culture change in anyorganization, agency or family business.
Inside, you'll discover:
- How companies can perform like a World Class Orchestra and receive a standing ovation from its employees and customers.
- How to create a shared vision for your team.
- An 8 step process for implementing change and creating buy-In.
- A 9 step process for developing stories that will touch your staff's heart, head, and hands.
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Top customer reviews
So if money is no longer the only draw for talent, as their choice of employer is broad, then the second most important offer is culture. It is a well known fact that more of the top talented people leave their jobs due to poor culture in their workplace. Building the correct culture in a business is no longer a choice but a necessity. It has to be more than fancy promises and snappy slogans. The best and brightest will see through this in a hot minute.
In his book Culture is the Bass, Gerald Leonard draws on both his considerable experience in the business world and his grounding as a professional musician to present a compelling look at 7 principles that will create a culture that works. There is no shortage of meat in this book as Gerald tackles an historically dry subject in a creative and compelling manner.
Gerald uses the model of an orchestra and the various instruments to clearly draw parallels with building an effective culture in any business. Without going into the weeds and requiring the reader to have a music degree, Gerald highlights the 7 principles clearly. These are principles that can be implemented in any business the moment the book is finished.
As Gerald progresses through the book providing solid examples of culture growing methods, you will see in your workplace how easily these can be adapted and implemented. Culture is not the buzzword du jour of the new millennia, it is the difference between the top talent working for you or your competitor.
At the end of each chapters you will see "questions to consider" that will help you process what you read and evoke powerful new thinking. Each chapter ends with a simple strategy that you could implement to build the "bass" (culture) of your world class organization. This is a must read for every business leader who wants to build an extraordinary culture and a team.
The thing that strikes me most as a cellist, classroom/private teacher, small group leader and uncle, among other things is that the principles Leonard outlines can be transferred to all the areas in one's life where leadership is required. That is where the "7 Principles for Developing A Culture That Works" shines. We are all apart of different cultures, wherever we are in life. They move and change and take many forms. If there's any part of your "orchestra" that isn't performing at its best, Culture Is The Bass' 7 principles can likely help diagnose some areas to help your group get with the program.
He also includes useful resources for assessing your own organization and how to build aand strengthen its own culture.
I thought the idea of company "stories" was particularly inspiring and useful.
I recommend this book strongly.