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The Culture Code: The Secrets of Highly Successful Groups Hardcover – January 30, 2018

by Daniel Coyle (Author)
4.7 4.7 out of 5 stars 7,919 ratings
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NEW YORK TIMES BESTSELLER • The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow’s leaders with the tools to build a cohesive, motivated culture.

“A truly brilliant, mesmerizing read that demystifies the magic of great groups.”—Adam Grant, author of Think Again

A BLOOMBERG AND LIBRARY JOURNAL BEST BOOK OF THE YEAR

Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?

In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.
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  1. Print length
    304 pages
  2. Language
    English
  3. Publisher
    Bantam
  4. Publication date
    January 30, 2018
  5. Dimensions
    6.45 x 1.43 x 9.58 inches
  6. ISBN-10
    0804176981
  7. ISBN-13
    978-0804176989
  8. See all details
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Customer reviews

4.7 out of 5 stars
7,919 global ratings

Customers say

Customers find the book insightful and useful. They describe it as an interesting and addictive read with engaging and relevant stories. Readers also mention the book is easy to understand and well-written.

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InsightReadabilityStorytellingEase of reading
194 customers mention "Insight"189 positive5 negative

Customers find the book insightful, saying it makes great points and tells the story through real life. They say it's a great book on culture that is well-researched and applicable for any context.

"...respond to culture in the same ways – emotional, physical, and psychological safety – even though we are now at work instead of in hunter-gatherer..." Read more

"...In A NutshellThis is a book that will help you create a strong and supportive culture where you are...." Read more

"Great read, informational, heart tugging & life altering...." Read more

"...the ideas in one place, in highly readable content that is applicable for any context......." Read more

129 customers mention "Readability"129 positive0 negative

Customers find the book interesting and addictive. They say it's worth every penny.

"One of the best books I've read on leadership and the best book I've read on creating and building the kind of culture that eats vision for breakfast." Read more

"...Chapters 15 and 16 are worth reading, even if you skip everything else...." Read more

"Great read, informational, heart tugging & life altering...." Read more

"...A very good book. I highly recommend it." Read more

88 customers mention "Storytelling"83 positive5 negative

Customers find the stories engaging, interesting, and relatable. They say the book is easy to read with memorable examples. Readers also appreciate the real-life application section. Overall, they describe the content as compelling and entertaining.

"...I appreciate the punchiness of the book...." Read more

"...There are several chapters about each skill. There’s a good mix of stories and studies...." Read more

"I dug into this with a book club at work (tech company.) It was an enjoyable read, even more so at a measured pace, as I could take it all in...." Read more

"...The overall meat of the content is compelling and I appreciated the real life application section of each chapter...." Read more

80 customers mention "Ease of reading"80 positive0 negative

Customers find the book easy to understand, well-written, and hard to put down. They appreciate the thoughtfulness and flow of the book. Readers also mention the lessons are unbelievably simple but effective.

"...However, Coyle puts the ideas in one place, in highly readable content that is applicable for any context......." Read more

"...Its content transcended mere ideals, offering tangible steps I could apply immediately." Read more

"...This book is incredibly well written and packed with gold that will undoubtedly influence change in your organization and team." Read more

"Coyle is an interesting write. His book is packed with stories that are compelling and highly varied...." Read more

Creating Highly Successful Teams
5 out of 5 stars
Creating Highly Successful Teams
Just look at the table of contents and you'll see whether you want to read this book or not. I personally loved it because it was organized and presented in a manner that can be easily remembered. If you like stories mixed with takeaways then you will love The Culture Code: The Secrets of Highly Successful Groups.If you are reading for pleasure, you will like this book. If you are reading to know how to become a better leader and create an inclusive culture, you will love this book. The stories range from how Pixar, led by Ed Catmull, create such a highly successful business culture. You will also hear about the Navy Seals, along with several other enlightening stories mixed with the takeaways that will help you.Not only is it actionable but it is completely enjoyable to read. I wish I would have read this book sooner as it was sitting on my bookshelf for the past 3 years collecting dust. Finally I have opened it up and thoroughly learned a whole lot about creating highly successful groups.
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Top reviews from the United States

Scott Rodgers
5.0 out of 5 stars Essential Reading For Leaders
Reviewed in the United States on September 11, 2024
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One of the best books I've read on leadership and the best book I've read on creating and building the kind of culture that eats vision for breakfast.
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Beguiled By Books
5.0 out of 5 stars Short, easy, helpful workplace book!
Reviewed in the United States on July 21, 2023
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Since I do most of my reading on a Kindle, my TBR pile is often misleading. I don’t usually have an order to what I read, and I frequently forget when or why I purchased a book. As I looked at the cover of The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle on my Kindle, I had no recollection of when or why I bought the book. I was pleasantly surprised.

Coyle begins by talking about culture and what it meant in the early days of human history. He then explains how our brains are still wired to respond to culture in the same ways – emotional, physical, and psychological safety – even though we are now at work instead of in hunter-gatherer nomadic groups.

The Culture Code shares interviews with several people who have built outstanding teams and cultures, from Google to Dave Cooper, the unofficial father of the SEALs. Several conversations with Cooper show how emotional, physical, and psychological safety in groups creates cohesion, action, and adaptability within those groups.

“Make Sure the Leader Is Vulnerable First and Often: As we’ve seen, group cooperation is created by small, frequently repeated moments of vulnerability. Of these, none carries more power than the moment when a leader signals vulnerability. As Dave Cooper says, I screwed that up are the most important words any leader can say.”

Coyle shares Cooper’s program of AARs – After Action Reviews – with his team and how candor is the most crucial part of building a successful culture. It’s not about positivity, cheerleading, or a you-can-do-anything attitude. Creating a culture is about modeling the behavior you want to see and not punishing it when you see it.

There are many helpful tips for leaders within these pages. It’s also worth noting that the subtext of Coyle’s The Culture Code shows that everyone and anyone can be a leader. Leadership isn’t about authority, titles, or deference to another person; it’s about honesty, vulnerability, and consistency.

Having read a fair few books on companies, teams, and organizational culture, I thoroughly enjoyed the book. I appreciate the punchiness of the book. Too many books on team culture highlight tired stories of achievement in the 1950s or focus on one particular success story that is unlikely to be repeatable at another company. Coyle shows real examples and the themes that tie Google and the Navy SEALs together in a flexible, repeatable way. I look forward to instilling some of the techniques where I work.
13 people found this helpful
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Wally Bock
4.0 out of 5 stars A Great book with helpful insights, but there's a glitch or two
Reviewed in the United States on April 24, 2018
Verified Purchase
There are a lot of books about culture and how to create a strong and healthy one. Daniel Coyle knew that a strong and effective culture is part of the secret sauce of successful organizations. He knew that “A strong culture increases net income 756 percent over 11 years, according to a Harvard study of more than 200 companies.” He thought he could look at strong cultures in a different way and write a book about it. Here’s how he puts it.

“I spent the last four years visiting and researching eight of the world’s most successful groups, including a special-ops military unit, an inner-city school, a professional basketball team, a movie studio, a comedy troupe, a gang of jewel thieves, and others. I found that their cultures are created by a specific set of skills”

Coyle started with a definition of culture that’s a little bit different than the norm. He says, “Culture is a set of living relationships working toward a shared goal. It’s not something you are, it’s something you do.”

So, what is it that you do? What do people in organizations that create strong cultures do that their peers in other organizations don’t do?

Coyle organizes the book into three sections, each one of which relates to a specific skillset. The three skills are: build safety; share vulnerability; and establish purpose.

There are several chapters about each skill. There’s a good mix of stories and studies. Coyle chooses his examples carefully and tells their stories well. He doesn’t use bullet points or frequent summaries, so sometimes you will work to tease out his meaning. You can get a sense of this if you review my highlights from the Culture Code on Goodreads.

Most business authors put summaries of key points or action steps at the end of every chapter. Coyle doesn’t. Instead, he includes a chapter at the end of every section, titled “Ideas for Action.” That chapter functions as a review of the other chapters in the section. I think that’s a good device, but I’d rather he also put his key points at the end of every chapter.

Coyle’s a good storyteller and he makes it a point to try to tell stories you may have heard before from an angle where you haven’t seen them before. One of those stories is the story about Tylenol and its credo. Another is the story of the founding of Pixar.

In telling those stories, Coyle leaves out some interesting and potentially helpful things. For example, he tells us about the meeting where Johnson & Johnson executives reviewed the company’s credo to see if it should be revised. We know there was a meeting. But Coyle never tells us whether they changed the credo or not at that meeting. He simply jumps ahead to the Tylenol crisis, where the credo became guiding principles for one of the most successful disaster recovery examples ever.

Then, there’s the story of Ed Catmull and Pixar. Coyle says, “If you set out to design a life that represented the perfect merger of art and science, you might design one that looks like Catmull’s.” Then, just below, after mentioning a little bit about Catmull’s parents and his early interests, he says “After college, he landed a job with George Lucas…”

Well yes, it was, technically, “after college,” but it was a full five years after Catmull got his PhD. And, after talking about the life as a model for the perfect merger of art and science, Coyle leaves out the fact that in his pre-Lucas and pre-Pixar days, Ed Catmull worked on projects for ARPA during the time he was working as a physicist.

Those are important things to know if you want to learn how Ed Catmull developed into the manager he is today. You can learn more about them in his book, Creativity, Inc, about his life and Pixar.

Special Note

Chapters 15 and 16 are worth reading, even if you skip everything else. Chapter 15 is “How to Lead for Proficiency” while chapter 16 is “How to Lead for Creativity.” The two skills are different and which one you choose as a manager will determine what values you treasure and what kinds of performance you optimize.

In A Nutshell

This is a book that will help you create a strong and supportive culture where you are. There are problems with the book, but they’re not big enough or consistent enough to really detract from the value. If you want to learn about how to create and maintain a positive and strong culture in your team or organization, buy and read The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle.
330 people found this helpful
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L Hamlet
5.0 out of 5 stars Fascinating stories and analysis!
Reviewed in the United States on March 13, 2024
Verified Purchase
I dug into this with a book club at work (tech company.) It was an enjoyable read, even more so at a measured pace, as I could take it all in. The author analyzed leaders, groups, and companies that have collaborated to attain at least momentary cultural greatness. I hope this enables future leaders to better aim at the sustainability of that greatness.
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Amazon Customer
5.0 out of 5 stars The best book on teams
Reviewed in the United States on March 15, 2024
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If you have a team you are leading, get this book. You’ll be better (equipped) to manage the job and understand what good teams do and don’t do. Implementing is the hard part!
One person found this helpful
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Elvira
5.0 out of 5 stars Happy
Reviewed in the United States on March 12, 2024
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I ‘m really happy that I got this book! The book came 2 days before the supposed time of delivery. I’m really excited to read it and would recommend 100% the vendor. Thank you.
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Amazon Customer
5.0 out of 5 stars Awesome
Reviewed in the United States on March 23, 2024
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Great read, informational, heart tugging & life altering. The case studies & indepth detail gave multiple examples on how to change culture in a healthy way.
Thank you
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Top reviews from other countries

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Bernardo Rodriguez Alvarez
5.0 out of 5 stars Buenísimo
Reviewed in Mexico on May 31, 2024
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Me encantó el libro
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bruna
5.0 out of 5 stars Excelente abordagem e comparações!
Reviewed in Brazil on December 28, 2023
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O autor compara grupos de bebês, com executivos de uma maneira impressionante e nos mostra que as vezes, ter títulos é menos importante do que fazer o básico.
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Robert K
5.0 out of 5 stars Just incredible for anyone trying to shift an organization!
Reviewed in Canada on August 31, 2022
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Easy read. VERY relatable and so many quick wins which may be easily deployed to realize organizational change! I purchased this for my entire management team and their feedback has been energizing, actionable and constant!
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LC
3.0 out of 5 stars Mediocre book
Reviewed in South Africa on August 29, 2024
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If you read a lot of business books this book is definitely not for you. I have read most of the "lessons" in this book in other books. I found it extremely boring.

Most of the things in this book are almost speculative and hearsay.
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Tanya
5.0 out of 5 stars A good read
Reviewed in the United Kingdom on July 18, 2023
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The item arrived well-packed and is exactly as expected. A good read. Plenty of useful advice within its pages.
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