- Hardcover: 320 pages
- Publisher: Red Ape Publishing; 1st edition (January 2, 2009)
- Language: English
- ISBN-10: 097746170X
- ISBN-13: 978-0977461707
- Package Dimensions: 8.9 x 6.1 x 0.9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.8 out of 5 stars See all reviews (10 customer reviews)
- Amazon Best Sellers Rank: #633,140 in Books (See Top 100 in Books)
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The Culture of Collaboration: Maximizing Time, Talent and Tools to Create Value in the Global Economy Hardcover – January 2, 2009
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From Publishers Weekly
The in-box culture is dead," insists Rosen, so information workers need to learn how to come together on projects spontaneously in real time, instead of handling assignments alone and passing them down the line. He sees electronic tools like instant messaging and video conferencing as indispensable for collaboration, particularly for people who work thousands of miles apart. But, he cautions, such tools will only be effective for companies that actively promote informal, nonhierarchical relationships to spark innovation among their employees (similar to the way smokers from different departments can bond out on the sidewalk). To support his argument, he makes much use of anecdotal evidence from companies like Toyota, Boeing, Procter & Gamble, Dreamworks and the Mayo Clinic. Unfortunately, once readers clear a path through buzzwords like "optimum collaboration environments" and "global collaborative enterprise," Rosen's insights are pretty obvious and his advice can seem simplistic. "Communication is a key element in collaboration" goes one such observation, "therefore an organization must communicate well to collaborate effectively." Little here will surprise experienced managers.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"Prepare to be stunned by dramatic results never before seen in fields ranging from aerospace to medical research. Evan Rosen's The Culture of Collaboration shows how"
— Scott Cook
Founder and Chairman of the Executive Committee
"The principles of collaboration and leadership described in Evan Rosen's book coupled with trust and a common set of values provide the foundation for NASA's Mission Control Operations. The Flight Director's role is to create the Culture of Collaboration that is critical for safe and successful spaceflight. It was a key element in the successful return of the Apollo 13 crew."
— Eugene F. "Gene" Kranz
Flight Director, Apollo 13
Author, Failure is Not an Option
"People drive business results in the new world of work. The Culture of Collaboration captures the essence of how lifestyles, work styles and even business models are evolving. Evan Rosen makes a persuasive case through timely and strong examples from multiple industries that collaborative culture creates incredible value and competitive advantage for businesses."
— Jeff Raikes
CEO, The Bill and Melinda Gates Foundation
Former President, Microsoft
"A fascinating 360-degree view of collaboration in action, The Culture of Collaboration is filled with insights that bring new meaning to the changing workplace, globalization and the accelerating Internet revolution."
— Douglas E. Van Houweling
President and CEO
"A cultural shift is rapidly changing how we work, learn and interact. Evan Rosen captures this shift and provides incredible insight into how collaboration changes everything. The Culture of Collaboration is a must read."
— Jimmy Wales
Founder, Wikipedia.org and Wikia.com
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Top Customer Reviews
While everyone knows this saying do we truly understand its profound implications? As humans, collaboration is built into our DNA and is a large part of our evolutionary success. Look around. Every day we form elaborate groups, companies, government, religions, and softball teams. Now collaboration's competitive value has been exponentially increased by new technologies. Companies are being forced to embrace new methods or be outperformed by those that do.
Evan Rosen is an expert on the subject and this book "Culture of Collaboration" is an essential read.
While collaboration's value is becoming obvious to even the most traditional executivees, but its implementation is not easy. Just as you can't walk into your boardroom and tell everyone to be smarter or more efficient, you can't simply tell your organization to collaborate. Collaboration is a skill with methodologies, best-practices, and tools.
Evan walks us through the important steps to gain the most value from collaboration using inside knowledge from top companies like Toyota, Dreamworks, and HP. He goes over the newest tools and technologies. And perhaps most importantly he covers how to shift from a traditional to a collaborative organization, highlighting pitfalls that many companies fall prey to. He tackles deep questions with solid strategies and examples. For example, how do privacy laws or trade secrets affect collaborative efforts? When choosing collaborative technologies should I focus on asynchronous technologies, such as message boards or synchronous tools such as video conferencing?
As the founder of the first collaborative media creation platform, no one could be a bigger proponent of collaboration than I. And I feel that no one does a better job of highlighting the importance and guiding the organizations to higher results through collaboration than Evan Rosen in his newest book "Culture of Collaboration."
When traditional businesses try to tap onto the spectacle of the information ecology that's all the rage in the web industry, they are shifting from a deeply rooted pre-planned Fordian workflow, to a brave new world that embraces serendipitous spontaneity, parallel processing, ubiquitous presence, creative chaos and cross-breed sharing.
Rosen instinctively guides managers and leaders on a journey of change, where historical evidence is presented with noteworthy lessons. Interesting trends are distilled into pragmatic strategies, with a dose of engaging anecdotes from the think tanks at BMW, Toyota, NASA and Boeing just to name a few.
It's easy to appreciate the power of collaboration if we just look online today. The phenomena of Wikipedia and citizen journalism are testaments to the power of diverse, individuals brought together for a common goal. Rosen translates the most salient bits about how working environments should be designed to facilitate such collaborations.
With attention to the human aesthetic, with his well-designed book provides illustrative working models, as well as break-outs of key phrases in every section, especially handy for the findability of particular topics.
As a business manual, "The Culture of Collaboration" will probably be an effective means for any business to derive untapped creative value from within their own company. [...]
Therein lies the crux of Evan Rosen's latest book, a sort of how-to manual for companies of all sizes wishing to maximize the effort and talent of their employees, and create something of value, which usually leads to profit. He describes the ins and outs of business collaboration, from the physical arrangement of furniture and office space, to overcoming the psychological barriers, to the technological advances that allow colleagues on opposite sides of the globe to converse instantly, instead of scheduling a meeting weeks or months in advance and travelling 12,000 miles to get there.
It's a fascinating read, as one hears some remarkable stories of companies and organizations that understood the importance of collaboration before it became fashionable in the USA. Anyone who has spent any time in the American corporate world (or reads "Dilbert" on a regular basis) will be asking themselves why more companies don't practice effective collaboration on a regular basis. The answer may be inertia, job security, (or insecurity), or just good old rugged American individualism. But there is no longer any excuse, with a book like "The Culture of Collaboration" on the market. If you, and your business, want to "create value" (ie profit and success) you will buy copies of this book for yourself and all your managers, quiz them on it, and then put these techniques into practice.