- Hardcover: 280 pages
- Publisher: Stanford Business Books; 1 edition (June 20, 2017)
- Language: English
- ISBN-10: 0804792216
- ISBN-13: 978-0804792219
- Product Dimensions: 6 x 0.8 x 9 inches
- Shipping Weight: 8 ounces (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #1,979,235 in Books (See Top 100 in Books)
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Culture and Commerce: The Value of Entrepreneurship in Creative Industries 1st Edition
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"Culture and Commerce speaks in particular to the field's interest in 'valuation' and the role of 'market intermediaries' in creative industries. Khaire gives us profound insight into these markets―their particularities, structures, dynamics, and processes." (Jesper Strandgaard Copenhagen Business School, co-editor of Negotiating Values in the Creative Industries)
"This remarkable book bridges the gap between art and business. It lucidly and convincingly reveals the structure and functioning of creativity in the marketplace. Probing key notions like artistic value, innovation, and circulation, Khaire throws light on how novelty is accepted and made intelligible." (Diana Sorensen Harvard University)
"In this wonderful and intellectually ambitious book, Mukti Khaire re-thinks culture at the intersection of economics and sociology. With carefully instantiated case studies, she leavens our understanding of how art and culture have worked, should work, and will work." (Rohit Deshpande Harvard Business School)
"Full of fascinating cases that span art, food, and fashion, this book teaches us how creative industries tick. With measured analysis, Khaire lucidly lays bare the cultural value chain, demonstrating how entrepreneurship thrives―even in the notoriously unpredictable realm of art." (Ashley Mears Boston University, author of Pricing Beauty: The Making of a Fashion Model)
"Mukti Khaire's study illuminates how culture and commerce interact while it analyzes the ways that entrepreneurship―a word frequently misused in the creative industries―enables positive social change. An invaluable tool for artists, managers, producers―anyone who works in or with the creative sector." (―Ravi Rajan, President California Institute of the Arts (CalArts))
"[C]lever examples illustrate important lessons about effective market organization, particularly for students of both entrepreneurship and creativity. This book will be a useful pedagogical guide for these topics across audiences and broader course themes....[S]cholars of creative industries will find the book full of great examples of how some fundamental themes play out in the contemporary digital world." (Stephen Mezias Administrative Science Quarterly)
About the Author
Mukti Khaire is the Girish and Jaidev Reddy Professor of Practice at Cornell Tech and the Cornell SC Johnson College of Business.
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