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The Culture Map: Breaking Through the Invisible Boundaries of Global Business Hardcover – May 27, 2014
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Whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer's work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe. It is rare that I pick up a cross-cultural book and can't put it down.”Cari Guittard, Huffington Post
This readable book explains how to dramatically increase organisational success by improving our ability to understand the behaviour of colleagues, clients, and suppliers from different countries.” Professional Manager (UK)
A helpful guide to working effectively with people from other cultures Meyer delivers important reading for those engaged in international business.” Kirkus Reviews
With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer's Skillfully blend[s] real-life examples.. with an analytical framework What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD."HR Magazine, 5 star review
In a relaxed, entertaining, but always knowledgeable style, Meyer draws on numerous examples from her experiences to explain how to detect the invisible barriers in the global business world and how to get past them."Siemens Industry Journal, issue 2
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Strongly recommend reading this book as one of your first (and then dive into single culture or more targeted books afterwards, if needed depending on your specific situation. This book alone is plenty for me for the time being and is actually more useful than the targeted books I started with).
The author gave multiple examples involving diverse countries from her own experience and qualitative research. The majority of the examples were European and US-based but also included several Asian cultures and a few examples from South and Central America. Very few examples were given from nations in Africa.
What I appreciate most about Meyer's work was that each cultural approach was appropriate in its own setting. There are no "right" or "wrong" cultural practices. She highlights the difficulties encountered when one person or group works with another person or group that has different expectations. She provides strategies for managers working with multi-cultural teams and strategies for those working cross-culturally with a team from a culture different than their own.
The author mentions several of Hofstede's dimensions and I supplemented the course with additional information from Hofstede's study.
The visual diagrams were enlightening especially when comparing countries with multiple scales. As is usual when studying other cultures, the students had insights into their own cultural approaches.