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The Culture Map: Breaking Through the Invisible Boundaries of Global Business Hardcover – May 27, 2014
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Whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer's work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe. It is rare that I pick up a cross-cultural book and can't put it down.”Cari Guittard, Huffington Post
This readable book explains how to dramatically increase organisational success by improving our ability to understand the behaviour of colleagues, clients, and suppliers from different countries.” Professional Manager (UK)
A helpful guide to working effectively with people from other cultures Meyer delivers important reading for those engaged in international business.” Kirkus Reviews
With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer’s Skillfully blend[s] real-life examples.. with an analytical framework What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD."HR Magazine, 5 star review
In a relaxed, entertaining, but always knowledgeable style, Meyer draws on numerous examples from her experiences to explain how to detect the invisible barriers in the global business world and how to get past them."Siemens Industry Journal, issue 2
"Although we live in an increasingly digitally connected and virtual business world, this book reminds us that understanding cultural differences in human interactions still matters. Global leaders know that blending cultural and individual diversity in teams is a sure recipe for better business outcomes. But this diversity needs to be first understood and then proactively managed. Meyer presents a brave, research-based, analysis of how to do just that. With clear and practical frameworks, The Culture Map will help business leaders become cultural bridge builders” to the benefit of their teams and organizations."Dr. Didier CL Bonnet, Global Head of Practices, Capgemini Consulting
I highly recommend this book to both the professional and leisure reader. Erin has shown to be one of the main representatives of the next generation scholars who combine deep conceptual models with very practical applications. A must-read!”Fons Trompenaars, Author of Riding the Waves of Culture
Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right in this very important book. Managers everywhere should read it.”Des Dearlove and Stuart Crainer, Founders of the Thinkers50
About the Author
Top Customer Reviews
With The Culture Map, INSEAD professor Erin Meyer now boldly presents a new and different set of dimensions, a map of eight continua structured along the lines of how people interact: communicating, evaluating, persuading, leading, deciding, trusting, disagreeing, and scheduling. What sets this model apart is its practicality. Where others discuss value differences, Meyer concentrates on resulting behaviors; where others analyze how values manifest themselves, she focuses on strategies for crossing cultural gaps and reconciling different ways of getting things done. All the while, the author strikes an effective balance between oversimplifying and getting carried away with complexity. Meyer uses a wide range of stories, her own and others', to illustrate essential concepts and highlight critical caveats.
The Culture Map encourages readers to think beyond the obvious. For instance, when discussing levels of directness in communication, Meyer does not stop at warning Westerners of the importance of paying attention to the subtle ways in which messages are commonly worded in Asia, as most authors in the field do, but also emphasizes the `inverse' risk: those used to highly indirect communication styles may sense "between-the-lines" messages that the sender had no intention of sending. Thankfully, Meyer frequently discusses strategies for working across such cultural differences.Read more ›
According to Erin Meyer, "I provide a systematic step-by-step approach to understanding the most common business communication challenges that arise from cultural differences, and offer steps for dealing with them more effectively." She recommends and explains several strategies to increase her reader's effectiveness when addressing issues and resolving problems caused by cross-cultural misunderstandings, if not avoid them altogether.
Meyer shares her thoughts about how to achieve these strategic objectives:
o How to communicate effectively across cultures
o How to evaluate individual performance
o How to evaluate organizational performance (i.e.Read more ›
- Communicating: explicit vs. implicit
- Evaluating: direct negative feedback vs. indirect negative feedback
- Persuading: deductive vs. inductive
- Leading: egalitarian vs. hierarchical
- Deciding: consensual vs. top down
- Trusting: task vs. relationship
- Disagreeing: confrontational vs. avoid confrontation
- Scheduling: structured vs. flexible
The anecdotes are very expressive and easy to relate to. They constitue a nice collection of tips and Things-to-keep-in-mind when dealing with multiple cultures.
On the flip side, the book only contains anecdotes, which gets a bit repetitive and boring after a while. In addition to making you wonder if really cultures can be mapped out along those eight dimensions. Maybe some dimensions are correlated and fewer than eight suffice. Maybe some anecdotes can better be attributed to organizational culture, or generational culture, or individual personalities. The author addresses the latter very briefly in the introduction but keeps elaborating upon nationalities and ethnicities.
Readers interested in this topic should definitely consider Geert Hofstede's work, which is demonstrably founded on real research.
Most Recent Customer Reviews
This is a must read for anyone who works with people from other cultures in business, education or other area. Not only insightful, but extremely practical.Published 1 month ago by Ircel Harrison
Having lived and worked extensively in Japan, China, India, the U.K. And the US, I found this book the best source that I have ever seen for understanding, modeling and planning... Read morePublished 3 months ago by ROGER C MCDONALD
Have recommended this to so many friends and coworkers. It really helped me so much deal with my German bossPublished 3 months ago by Nicholas D Hoppesch
Content is great.
The book material was a little on the cheep side. my pencil markings showed through to the other side and pages were then.
Great book. Must read for everybody who deals with cross-cultural teams!Published 5 months ago by Stasii_Indi
An outstanding and pragmatic guide. As a global business executive I finally understand the nuances of where I have been most successful and most abysmal when managing my teams! Read morePublished 6 months ago by Jeneva