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The Culture Map: Breaking Through the Invisible Boundaries of Global Business Hardcover – May 27, 2014
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Whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer's work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe. It is rare that I pick up a cross-cultural book and can't put it down.”Cari Guittard, Huffington Post
This readable book explains how to dramatically increase organisational success by improving our ability to understand the behaviour of colleagues, clients, and suppliers from different countries.” Professional Manager (UK)
A helpful guide to working effectively with people from other cultures Meyer delivers important reading for those engaged in international business.” Kirkus Reviews
With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer's Skillfully blend[s] real-life examples.. with an analytical framework What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD."HR Magazine, 5 star review
In a relaxed, entertaining, but always knowledgeable style, Meyer draws on numerous examples from her experiences to explain how to detect the invisible barriers in the global business world and how to get past them."Siemens Industry Journal, issue 2
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Strongly recommend reading this book as one of your first (and then dive into single culture or more targeted books afterwards, if needed depending on your specific situation. This book alone is plenty for me for the time being and is actually more useful than the targeted books I started with).
Meyer discusses 8 aspects of interaction from punctuality to decision making to various aspects of communication and shows each on a separate axis. Then she lists various countries and where they fit on that axis. The key point is not where you fit on that axis, but where you are in relation to the people you're interacting with. If you come from a very punctual culture, but you're dealing with people who are even more punctual, you'll be surprised when they find you too lax and you find them too rigid.
One thing that surprised me is there is one axis for communication in general (ranging from direct to subtle) and a separate one for how you communicate negative feedback. Some cultures are very direct on one axis but indirect and subtle on the other. This can be quire confusing if you're not expecting it.
She gives very practical advice to not only understanding the differences but how to break down the barriers between different cultures when working together.
I'm an American and I found out my communication styles generally and for negative feedback tend toward alignment with the Dutch - fortuitous that I read this book just before going to The Netherlands to work with a client there. But my photographic style is more Japanese.
Most recent customer reviews
Wish more cultures could have been included.