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The Culture Map: Breaking Through the Invisible Boundaries of Global Business Hardcover – May 27, 2014
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Whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer's work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe. It is rare that I pick up a cross-cultural book and can't put it down.”Cari Guittard, Huffington Post
This readable book explains how to dramatically increase organisational success by improving our ability to understand the behaviour of colleagues, clients, and suppliers from different countries.” Professional Manager (UK)
A helpful guide to working effectively with people from other cultures Meyer delivers important reading for those engaged in international business.” Kirkus Reviews
With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer's Skillfully blend[s] real-life examples.. with an analytical framework What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD."HR Magazine, 5 star review
In a relaxed, entertaining, but always knowledgeable style, Meyer draws on numerous examples from her experiences to explain how to detect the invisible barriers in the global business world and how to get past them."Siemens Industry Journal, issue 2
About the Author
Top Customer Reviews
With The Culture Map, INSEAD professor Erin Meyer now boldly presents a new and different set of dimensions, a map of eight continua structured along the lines of how people interact: communicating, evaluating, persuading, leading, deciding, trusting, disagreeing, and scheduling. What sets this model apart is its practicality. Where others discuss value differences, Meyer concentrates on resulting behaviors; where others analyze how values manifest themselves, she focuses on strategies for crossing cultural gaps and reconciling different ways of getting things done. All the while, the author strikes an effective balance between oversimplifying and getting carried away with complexity. Meyer uses a wide range of stories, her own and others', to illustrate essential concepts and highlight critical caveats.
The Culture Map encourages readers to think beyond the obvious. For instance, when discussing levels of directness in communication, Meyer does not stop at warning Westerners of the importance of paying attention to the subtle ways in which messages are commonly worded in Asia, as most authors in the field do, but also emphasizes the `inverse' risk: those used to highly indirect communication styles may sense "between-the-lines" messages that the sender had no intention of sending. Thankfully, Meyer frequently discusses strategies for working across such cultural differences.Read more ›
According to Erin Meyer, "I provide a systematic step-by-step approach to understanding the most common business communication challenges that arise from cultural differences, and offer steps for dealing with them more effectively." She recommends and explains several strategies to increase her reader's effectiveness when addressing issues and resolving problems caused by cross-cultural misunderstandings, if not avoid them altogether.
Meyer shares her thoughts about how to achieve these strategic objectives:
o How to communicate effectively across cultures
o How to evaluate individual performance
o How to evaluate organizational performance (i.e.Read more ›
Most Recent Customer Reviews
I have worked for Global Companies for +20 years. This is the first book that explained the lessons I have learned the hard way. Read morePublished 1 month ago by FantasyFictionAddict
I used this as a textbook for an undergraduate cross-cultural studies class in an international business management program. Read morePublished 1 month ago by Hatcher
Powerful addition for anyone who deals with international communication by phone, personal meeting or email.Published 1 month ago by M. Marsella
A handbook, more than a read, that a global manager bears in his briefcase, always.Published 1 month ago by Elio PENNISI
Truly fascinating and in depth look at cultural differences from a business perspective. Highly recommended to anyone who works with people in other countries!Published 1 month ago by stephenxjackson