Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Buy Used
$13.94
+ $3.99 shipping
Used: Acceptable | Details
Condition: Used: Acceptable
Comment: Former Library book. Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Culture Is Our Business Paperback – January 1, 1970

4.5 out of 5 stars 2 customer reviews

See all 4 formats and editions Hide other formats and editions
Price
New from Used from
Paperback, January 1, 1970
$56.86 $13.94
--This text refers to an alternate Paperback edition.

The Amazon Book Review
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
click to open popover

Editorial Reviews

Review

''Culture Is Our Business represents an essential component of McLuhan's body of work and provides an important contribution to media ecology, cultural studies, and media literacy. As with most of McLuhan's scholarship, its value and relevance has only increased since its initial publication.''
--Lance Strate, Professor of Communication and Media Studies, Fordham University, and author of Echoes and Reflections, On the Binding Biases of Time, and Amazing Ourselves to Death

''Here is an interactive playground à la McLuhan that takes you on a hilarious and revealing journey across Western, or better, 'American Civilization.' Reading this book is rediscovering the brave new world of (electric) advertising in its prime; most incisively, it suggests a tactic to escape the enchanting songs of corporate art to fully see the Emperor's new clothes.''
--Elena Lamberti, Professor of North American Studies, University of Bologna, and author of Marshall McLuhan's Mosaic --Wipf and Stock Publishers --This text refers to an alternate Paperback edition.

About the Author

Marshall McLuhan (1911-1980) was a pioneer Canadian theorist and educator in the fields of communication and media studies. He taught at the University of Toronto from 1946 to 1979 and became popular for his aphorism, "the medium is the message" which summarized his view of the media's potent influence on shaping culture and styles of thinking. His major writings include The Gutenberg Galaxy (1962), Understanding Media (1964), and The Medium Is the Massage (1967). --This text refers to an alternate Paperback edition.
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback
  • Publisher: Ballantine Books; First Printing edition (January 1, 1970)
  • Language: English
  • ISBN-10: 0345026950
  • ISBN-13: 978-0345026958
  • Product Dimensions: 9.2 x 5.9 x 1.4 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,034,768 in Books (See Top 100 in Books)

Important Information

Ingredients
Example Ingredients

Directions
Example Directions

Customer Reviews

5 star
50%
4 star
50%
3 star
0%
2 star
0%
1 star
0%
See both customer reviews
Share your thoughts with other customers

Top Customer Reviews

By A Customer on July 24, 1998
Format: Hardcover
This book is a fun read. McLuhan puts forth his philosophy of technology and the information age through the use of magazine advertisements from the sixties. It was interesting and fun to read the old advertisements, and compare the advertising methods and values of the sixties to today. Some of the advertisements were just down right funny.
1 Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Absolutely fantastic. Always a good read. The follow-up to his book "The Mechanical Bride". It's all over the place, incoherent, and beautiful.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

What Other Items Do Customers Buy After Viewing This Item?