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Culture That Rocks: How to Revolutionize Your Company's Culture - Hardcover Unabridged, 2014 Hardcover – Unabridged, 2014
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This how-to business book addresses many major categories of an organization’s culture, including hiring the right talent, creating a differentiated service approach, understanding today’s workforce, enhancing internal collateral, utilizing technology, increasing enterprise wide communication, engaging in authentic philanthropic initiatives and highlighting the importance of leadership. Using a blended approach of business acumen and music orientation, the book strategically walks the line between a formalized professional blueprint to overhaul a company’s culture and a more relaxed narrative for the casual reader seeking common sense approaches to keep their company relevant. Readers will experience a personalized, 1st-person approach, dozens of rock star brand examples and case studies, detailed call-to-action chapter wrap ups and unique out-of-the-box analogies throughout—including icebergs, chocolate ice cream, Star Trek, comic books, Peter Pan, flying fish, cartoon classics and legendary Rock ‘n Roll icons. Buy the book now and check out what all the buzz is about.
Top customer reviews
The insights that Jim Knight provides are not necessarily unique. There are exceptional books written on customer service, on corporate social responsibility, on human resources, on training, on marketing, and on management and business ethics. But what is unique about this book and what makes it groundbreaking is that it defines a company's culture as a series of behaviors of all of its employees and clearly explains that it is the company's culture that is what drives performance. Culture is what makes people excited about coming to work each day, or in a worst case, makes people dread coming to work each day. Culture is what makes a work environment fun and employees committed to the company. But having a great culture isn't enough. A company has to have a mission. And if a company has a purpose-driven mission, that is, a determination to give something back to society through a specific cause of some kind, that purpose-driven mission aligns the company culture and its employees about achieving corporate goals to fulfill that mission. That kind of power is inspiring and can result in great good for the cause, great feelings of contribution to the employees, and great desire to patronize the business by the public. This is a virtuous cycle where doing good reinforces all positives and results in company growth and employee satisfaction and meaningful contributions to a cause. Culture is the glue that ties all of this together.
As an MBA candidate nearly finished with my degree program, what is also really jaw-dropping to me after reading Mr. Knight's book is that every course in the MBA program tangentially discusses company culture. A section on culture is included in every single textbook, whether it be accounting, marketing, corporate communications, international business, sales, finance, training, IT or organizational leadership. What is evident then to me, is that since everything in an MBA program, and by extension everything in a business, touches on culture, the capstone course should really be about company culture because culture ties all the disparate silos and subject disciplines together and integrates them into a cohesive whole.
Therefore this book, while not a substitute for an MBA program, really can provide the basics of what every business manager, executive or decision maker needs to know to achieve success for the company. This book gives great examples and practical advice on how to what anyone can do from day one to become a change agent and begin changing a company's culture to one that is aligned for success.
This book is brilliant, and a must read for anyone looking to achieve success in business.
- Jay Jacobson - Jacobson Professional Staffing