Cup4Cup’s story began in 2010 at The French Laundry when Lena Kwak developed a way to provide the restaurant’s gluten-free guests with a Cornet of Salmon Tartare that tasted just like the original recipe. This development was revolutionary for the restaurant as gluten-free guests could now have the same dining experience as the other guests.
This innovation originally led to the idea for a ready-to-go packaged potato crisp snack. However, the chefs understood that flour, a basic household necessity, would have a greater impact and opportunities for more applications for those living a gluten-free lifestyle. The outcome was Cup4Cup—the first 1:1 gluten-free flour that eliminated complicated conversions and delivered on taste, texture and performance. Just as its name suggests, Cup4Cup replaces traditional all-purpose flour or whole wheat flour in any recipe, cup-for-cup and gram-for-gram, but you’d never know the difference.
Cup4Cup also provides easy-to-use baking mixes, a library of sweet and savory recipes developed by chefs for the gluten-free community, their friends and families. With the spirit of collaboration at the heart of the brand, Cup4Cup encourages its users to be interactive and share their ideas and recipes for the benefit of the larger community.
Cup4Cup gluten-free flours allow you to replace traditional flour in your favorite recipes, literally cup-for-cup, to seamlessly make your favorite recipes, including cookies, biscuits, cakes, quick breads and pasta delivering exceptional taste, texture and performance.
Our baking mixes also provide innovative gluten-free culinary solutions that are simple to use and also deliver the best gluten-free experience for brownies, pizza, pie crust, pancakes and waffles and so much more.
Are all of your products certified non-GMO?
All of our products are made with sourced non-GMO ingredients. Our Wholesome Flour, Brownie Mix, Pancake & Waffle Mix and Pie Crust Mix are verified by the NON-GMO Project.
Do Cup4Cup Flours Expire?
Cup4Cup flours and mixes have a one year shelf life. Please refer to the best by date on each package.
What is the best way to store Cup4Cup Multipurpose Flour and/or Wholesome Flour?
You should store Cup4Cup flour and mixes just like you would store traditional flour. For best results, we recommend storage in an airtight container in a cool, dry, dark area not to exceed 80° F, such as your pantry. If stored properly, the flour will last approximately one year, though we do recommend using the flour by the ‘best by date’ printed on the bag. We do not recommend storage in a refrigerator or freezer as these are moist environments that can be detrimental to the flour’s performance.
Can Cup4Cup also be substituted gram-for-gram? What is the weight of 1 cup of Cup4Cup Multipurpose Flour?
Yes, Cup4Cup works gram-for-gram and one cup of our original Multipurpose Flour weighs weighs 140 grams or 4.9 ounces.
How is Cup4Cup Wholesome Flour different from Cup4Cup Multipurpose Flour? Does it perform the same?
Our Wholesome Flour is a nutrient-rich, 1:1 replacement for whole wheat flour. It contains added nutrition from natural sources of fiber and whole grains contributed by the brown rice, flaxseeds and rice bran. The taste, texture and performance of Cup4Cup Wholesome Flour is similar to whole wheat flour, resulting in baked goods that are heartier and more dense. You may use it cup-for-cup for regular flour in any recipe. However, due to the high fiber content, recipes may need to be adjusted slightly by adding a bit more liquid or fat, just like you would adjust recipes made with whole wheat flour.
Can I make bread with the Cup4Cup Multipurpose Flour?
We do not recommend Cup4Cup as a gluten-free flour replacement in bread recipes that require yeast, as Cup4Cup. This is because Cup4Cup lacks the structure and composition to mimic the rise and texture of yeast-based wheat breads. With that, making bread with Cup4Cup is not impossible; it’s just that the recipe will require some modifications and experimentation. For example, we have been able to modify a brioche recipe and develop this recipe for Brioche Rolls using Cup4Cup.
Is Cup4Cup produced in a dedicated gluten-free facility?
Yes, our products meet the strict standards to be certified gluten-free by the Gluten-Free Certification Organization (GFCO).
Do your products contain tree nuts, peanuts and/or soy?
No. Our products and facility are devoid of any contact with tree nuts, peanuts and soy.
Why do some of your products contain dairy?
Only Cup4Cup’s Mulitpurpose Flour and Pizza Crust Mix contain milk powder. The milk powder was specifically chosen because it contributes the superior taste, texture and performance that Cup4Cup is known for.
Which of your products contain corn?
All of our products, except the Wholesome Flour contain corn.
Are your products Kosher?
All of our products are certified Kosher (OU) by the Orthodox Union, and furthermore, the following products are also certified Kosher-Dairy (OUD) by the Orthodox Union:
-Cup4Cup Multipurpose Flour.
-Cup4Cup Pizza Crust Mix.
Is the cornstarch used in your products non-GMO?
Yes, the cornstarch used in our products is made from NON-GMO Project Verified corn.
How do you convert Cup4Cup to self-rising flour?
To convert 1 cup of Cup4Cup to self-rising flour, whisk together the following: 1 cup Cup4Cup Multipurpose Flour+ 1 1/2 teaspoons baking powder + 1/4 teaspoon salt.
Can I use Cup4Cup as a replacement for cake flour?
Yes, replace the cake flour called for in your recipe with an equal amount of Cup4Cup Multipurpose Flour.
Can I get Cup4Cup in bulk to use at my restaurant or bakery?
Yes! We offer all Cup4Cup Flours and Mixes in 25 pound bulk bags. Please contact us at our official website for more information.
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Cup4Cup Gluten Free Flour. Premium taste. Texture. Performance. Just like wheat flour - without the gluten. All natural. Our flour. Your recipe. Best for baking. Developed by chefs. For consumers. Farine sans gluten. But you'd never know it.
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Cornstarch, white rice flour, brown rice flour, milk powder, tapioca flour, potato starch and xanthan gum. *Contains Milk Products.
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.