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Cupcakes and Cashmere at Home Hardcover – May 19, 2015
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I suppose I have more of an issue with the Cupcakes and Cashmere brand itself than I do with the book. I have been a reader of the blog for many years now and while I still enjoy some aspects I must admit that it has lost its original charm. In the first 2 years of the blog, Emily was truly “the girl next door.” She was relatable, approachable, and her fashion, décor etc. were attainable. She had flaws, like not being able to cook, which made her endearing (now her food posts are practically gourmet). Unfortunately this is no longer the case. I understand with success comes money and of course we all buy the nicest things we can afford, but Emily has alienated her original audience by turning her blog into more of a display of her wealth than a realistic and attainable guide to elevated living. I’m surprise her talent agency/management company would let her get so far off track. When she first started her blog, her fashion posts included aviator sunglasses found at a flea market for $5. In that same post she said:
“There's no denying that Chanel sunglasses are the epitome of chic. I happen to agree, but my lifestyle just doesn't lend itself to dedicating so much careful attention to a glamorized piece of plastic.” I miss this Emily! (http://cupcakesandcashmere.com/fashion/glasses-half-full)
Now her fashion posts feature $350 pants (http://cupcakesandcashmere.com/fashion/the-perfect-tailored-pant) and she acts like that amount is pocket change. She’s even done away with her Crave or Save series (http://cupcakesandcashmere.com/series-stories/crave-or-save-41), the last down-to-earth features on her blog. I’m not saying she shouldn’t buy herself nice things if she can afford them, but her audience isn’t made up of millionaires. Her posts use to include highs and lows, like this post (http://cupcakesandcashmere.com/fashion/louboutin-love) with an H&M skirt and Louboutin pumps. She is so out of touch that now her “lows” are often the average woman’s “highs.”
This snobbery extends to home décor as well. In all of Emily’s previous homes her approach to decorating was thrifty and once again attainable. For her new million dollar home she hired an interior decorator which has cost her some credibility in the decorating department. These ideas aren’t exactly her own. This book and the home décor post on the blog are once again an excuse to flaunt her wealth and her very expensive lifestyle.
Here is one last example to prove my point: In this post (http://cupcakesandcashmere.com/series-stories/five-things-224) she shares the $8000 ring her husband gave her as a "push present"! $8000! Did she really need to post this? Seems like bragging to me.
The only rooms she really went into full detail for were the ones already featured on her blog. For things like her dining room - which we've never been shown before - she'd describe certain details that she really liked about it, but wouldn't even show a full picture of the room. Personally, I was really excited to see her new closet since she'd gone so into detail with featuring the closet in her old house, but she only shows us two up-close pictures of some shoes on a shelf and the sleeves of some shirts.
In addition, the entire book seemed really scattered and unorganized. She'd describe things in writing that had been pictured pages ago, so I'd have to page back to see what she was talking about. Most of it seemed like recycled content from her blog ("Organize your books by color" or "How to style a coffee table"), which makes the whole thing feel like such a rip off.
Overall, it wasn't worth what I'd spent.