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Curation Nation: How to Win in a World Where Consumers are Creators Hardcover – March 8, 2011
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About the Author
Steven Rosenbaum is an entrepreneur, filmmaker, and digital curator. He created MTV’s groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. Rosenbaum is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet. He lives in New York City.
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Curators will help fix this. Not only will we, as consumers of content, rely on the curators to show us the truly good information (with color), but the search engines will also rely on them as at least one of the many signals that indicate what belongs at the top of search results.
Online curation is something that I've been involved in for a long time now both in the publisher sense that Robert Scoble puts it: "Pick a niche and own it." as well as someone who is developing the tools that curators will use to own their own niches.
As someone who likes to curate, and loves the concept, I read as much as I can from the people who do nothing but think about this stuff all day every day. Steve Rosembaum is one of those guys. The people that Steve taps into for this book are those guys.
The criticism that this book could have been shorter and more organized is valid. Just the same, it is a valuable brain dump from one of the guys who is well in front of this important topic. It is full of insight and was well worth the read. I pulled dozens of quotes to share with my team to help solidify our own vision.
It is NOT for people who publish and curate content on a regular basis IMO. It is for people who are considering a start in content publishing and curation.
The book seems to "go all over the place", covering the topic completely, but lacking organization in terms of leading a reader from point A to point B on the topic.
The author is well-versed on the topic, and the information is solid...but I will be searching for other books on the subject as a content publisher myself.
We need information brokers. Not to tell us what to think. But to help us think more accurately and clearly.
Steven Rosenbaum gets this and has written an intelligent and practical book about how to manage information so that we make use of information rather than it use us.
He has a great term to describe all this: curation.
A curator is one who is the steward of something, usually something important like a museum or a zoo or a historical exhibit. The curator acts as the broker between the item and the public.
Rosenbaum gives many examples of how the role of curator, the act of curation, has business implications in this information age; from branding to social networks. All of this is helpful and insightful (he writes clearly and the examples are winsome).
I think that that, without stretching too far, the notion of curation, being a curator, has implications in terms of a life stance. We are all hosts and stewards of important information. Of life issues we're passionate about. One way we can share these passions is to think of ourselves as curators of these subjects. We help interpret meaning for others, makes sense of experience for others.
I highly recommend this book from a business perspective (profit and non-profit) and also as a way to learn more deeply how to manage information about those things we care most about.
Curation Nation. It is a good place to be.
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