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The Customer-Driven Company: Moving from Talk to Action Paperback – 1991
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The book is easy to read and contains some interesting anecdotes from well-known businesses and business people.
If you are looking to improve the customer service at your organization, this book is one you should read. If you are wondering why your business is not doing all that it can, financially speaking, perhaps you need to read this book as well.
The bottom line: Anyone interested in customer service should read all they can AND talk to their customers.
I checked this book out from the Wharton County Library [...] Support your local library.
how important customer is. If a business only concerns
about its own product quality without placing a high
emphasis on their services to customers, that business
will not be able to success.
The book is especially useful for businessmen. It provides
7 imperatives for being a customer driven company. There
are also toolkits provided which help guiding businessmen
how to do in reality.