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Customer Empathy: A radical intervention in customer experience management and design Kindle Edition
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About the Author
- ASIN : B0814YH6MB
- Publisher : All Work Together Pty Ltd; 1st edition (November 11, 2019)
- Publication date : November 11, 2019
- Language : English
- File size : 1057 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 103 pages
- Lending : Not Enabled
- Best Sellers Rank: #493,776 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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Because beyond the data, knowledge of what customers are actually feeling is hugely illuminating – and it’s this that will guide better decision-making and business practices.
'Customer Empathy' demonstrates that the benefits of this approach are manifold. Customers feel more understood and valued. Employees feel their work is more meaningful and satisfying. And businesses and the people who lead them can get greater clarity around purpose.
I also enjoyed that the book not only made the case for 'why' customer empathy matters, but it also supplied an extensive list of tools and resources business leaders can use to strengthen their organisation’s customer empathy capability – so the 'how' was covered well too.
In short, 'Customer Empathy' is a highly enjoyable read that delivers powerful insights for anyone who wants to build a better business.
Alex's book provides some great data and frameworks around what could otherwise be seen as a 'fluffy' topic and provides practical strategies for those looking to bring the customer to life within organisations.
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Customer Empathy: Like customer experiences, can mean different things to different people, disciplines, and industries. The common thread that Alex Allwood brings can become industry standards in understanding customer empathy. Being in the branding field I decided to go straight to the expert in this topic since I had come across Alex Allwood' pervious book Customer Experience is the Brand.
Top reviews from other countries
Thoroughly enjoyed and highly recommend this book.