- File Size: 1054 KB
- Print Length: 152 pages
- Publisher: All Work Together Pty Ltd; 1 edition (November 11, 2019)
- Publication Date: November 11, 2019
- Sold by: Amazon.com Services LLC
- Language: English
- ASIN: B0814YH6MB
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #1,590,537 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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|Print List Price:||$24.99|
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Customer Empathy: A radical intervention in customer experience management and design Kindle Edition
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Because beyond the data, knowledge of what customers are actually feeling is hugely illuminating – and it’s this that will guide better decision-making and business practices.
'Customer Empathy' demonstrates that the benefits of this approach are manifold. Customers feel more understood and valued. Employees feel their work is more meaningful and satisfying. And businesses and the people who lead them can get greater clarity around purpose.
I also enjoyed that the book not only made the case for 'why' customer empathy matters, but it also supplied an extensive list of tools and resources business leaders can use to strengthen their organisation’s customer empathy capability – so the 'how' was covered well too.
In short, 'Customer Empathy' is a highly enjoyable read that delivers powerful insights for anyone who wants to build a better business.
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Customer Empathy: Like customer experiences, can mean different things to different people, disciplines, and industries. The common thread that Alex Allwood brings can become industry standards in understanding customer empathy. Being in the branding field I decided to go straight to the expert in this topic since I had come across Alex Allwood' pervious book Customer Experience is the Brand.
Top international reviews
Thoroughly enjoyed and highly recommend this book.