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The Customer Has Changed; Have You?: How to Sell to the 21st Century Buyer Paperback – December 13, 2017
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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He is one of the best sales teachers in the sales world and this book is packed with all of his expertise to date. If you want your sales to explode, please buy this book. I am going to buy several copies to give to individuals and corporations. Well done Bill.
I am in the foodservice business and it helps me engage my customers in a way that they are heard and apprieciated. I am able to find the true need of the customer and close deals faster because of it. Must have for all job positions interacting with customers.