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Customer Karma: Why Stop at a One-Night Stand, When You Can Have a Lifetime Relationship with Your Customers? Hardcover – September 23, 2016
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About the Author
Arjun Sen is president and founder of ZenMango®, a marketing consulting firm that works with restaurants, retail, nonprofits, academic institutions, golf pros, and other guest-experience-driven industries.
Previously, Sen led a prestigious corporate career, holding senior executive positions in several Fortune 500 companies. His primary focus is to assist brands to understand their current equity in the mind of the consumer to enhance their guest experiences and brands.
During Arjun's corporate tenure, he served as VP of Marketing and Operations Services for Papa John's International Worldwide. Arjun's previous experience includes positions at the University of Colorado, Einstein Bros. Bagels, Boston Market, Pizza Hut, Tata Iron & Steel, and Jillian's.
Arjun received his MBA from Brigham Young University and his Bachelors in Aeronautical Engineering from Indian Institute of Technology, Kharagpur, India.
Learn more at www.customerkarma.org--This text refers to the Paperback edition.
Top customer reviews
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It is refreshing to read a professionals perspective born of the wars for the hearts and minds of consumers in numerous competitive situations. If you don't learn something from this insightful book I would say you were not seeing and hearing the customers voice in every chapter. Kudos on a great little read. I love seeing and feeling karma wherever I can find it. This book has it. Dr. Dan R Paxton
Customer Karma doesn't just teach you ways or reasons to provide amazing customer experiences. This book has given me a mental shift in the way I run my business, interact with customers, and set up my employees to succeed. I was challenged to take a much deeper look at my customers and the heart in which I serve them. Wonderful read. Thank you to the author, Arjun Sen, for sharing his experience and expertise. His insight into the mind of the customer is astonishing.