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The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Paperback – November 21, 2016
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"The Customer Loyalty Loop is a fun, easy to read, yet science-based look at all things customer-related. Put Noah Fleming's advice to work, and learn how to identify customers, win them over, and keep them coming back for more." - Daniel H. Pink, author of TO SELL IS HUMAN
About the Author
Noah Fleming is a sought-after business strategy consultant, speaker, and the author of Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving. His firm, Fleming Consulting & Co., is a trusted coaching and consulting source for thousands of clients who want to dramatically grow their businesses. He is routinely quoted and mentioned in the New York Times, Forbes, Reuters, and others. Fleming also writes a blog and publishes his weekly newsletter, “The Tuesday Tidbit,” for more than 22,000 subscribers. His website is NoahFleming.com.
Top customer reviews
Every once in a while a book comes along that contains so much refreshing common sense that you feel inspired to really think about your business and take action that’s very likely going to make your company more successful and profitable.
That’s this book. And it’s a joy to read. The core philosophy of this book is pretty simple. Instead of spending the bulk of your time, energy, and resources in new customer acquisition, you should invest heavily in ensuring you're doing whatever you can to deliver an amazing, remarkable, and most important of all, memorable customer experience.
There have been a lot of books over the past couple of years that talk about the concepts of “loving your customers” and “hugging your customers.” The problem with most of them is the focus is on solving customer-related issues after they happen. They’re reactive in nature. With "The Customer Loyalty Loop", the author shows you how to take a far more holistic and proactive view of the customer experience from start to finish.
And it’s definitely not a book full of hackneyed bromides – it includes the science behind creating great experiences and lasting impressions that will help you build a large following of loyal customers who will become promoters of your business, buy from you repeatedly, and actually enjoy doing business with you.
And to listen to an interview with Noah Fleming about "The Customer Loyalty Loop", visit MarketingBookPodcast.com
It is refreshing to hear a marketing consultant who "GETS IT"!! So many marketers are preaching the song of how to get NEW customers, while very little is said about marketing to your existing customers!! I guess that is not as sexy?? Who better to market to?? Someone who you have not only spent the time to get them to "know, like and trust you", but they have even given you money! Why don't more people teach and do this?
The Biggest Takeaway for me are:
Not only do you have to create a GREAT customer experience, you have to make it so they remember it!!
Sounds so obvious!
If they don't remember it, does it really matter how GREAT the experience was!
If you are only doing the bare minimum to keep your customers, don't buy this book!!
If you ARE interested in creating a Customer Loyalty Loop to lock in your customers loyalty and repeat business...this book is a MUST!!
His latest book The Customer Loyalty Loop reinforces his view that the repeat customer is your foundation for a thriving business.
This book gets into the psychological and emotional aspects of the positive customer experience. Noah provides interesting personal observations from his consulting, cites pertinent books on the topic, and provides an enlightening framework of nurturing the customer relationship. I like his conceptualization of the four stages:
-imagination before persuasion
-conversion without coercion
-happily ever after
Whenever, I go into a store or buy a product, Noah's perspectives are always in the back of my mind. Some businesses are getting it right while others need to book a consultation!