Ian Jindal, Editor, Internet Retailing
"There is something refreshingly honest in the opening pages of Chloe's latest book: 'All marketing is a form of manipulation', it's also great to see ethics included right up there in the title. We could all lie to our customers to get them in the door, but instead what Chloe has done here is give us a comprehensive ecommerce to-do list of customer-friendly actions. I challenge any company to say they have ticked every box!"
Stuart McMillan Deputy Head of Ecommerce, Schuh.co.uk
"Chloë has once again done what she does best and distilled the knowledge of professionals into a MasterPlan guide that a small business owner can not only understand but can implement to grow their business."
Chris Dawson, Editor, tamebay.com
"Chloë's latest book is a triumph, it guides you through the journey of finding your audience and creating a strong customer base. What's different about Chloë's book is that it never loses focus on the customer perspective."
Alex O'Byrne, Founding Director, wemakewebsites.com
"It's just packed full of ideas and action points but with an overall strategy for getting your business working online. Even if, like me, you run an established business this book is worth reading because it will remind you of what you should be doing, and maybe even a few things you didn't know you should."
Dominic Irons, Owner, Bureau Direct, bureaudirect.co.uk
"If you don't have a pen and paper ready you'll be scrambling for one inside a few paragraphs. Chloe Thomas's encyclopaedic knowledge of eCommerce businesses around the world ... make this a must for your e-commerce self-development!"
Pascal Culverhouse, Founder & Managing Director electrictobacconist.co.uk
"In the age of the customer, Customer Manipulation is an invaluable resource for any brand - whether just starting out or struggling to move towards a customer-centric business model."
Skip Fidura, Client Services Director, dotmailer
"Written in digestible pieces this walk through of the customer journey from awareness to repeat purchase demystifies the process and enables the reader with practical information and measurements that makes sense of it all."
Jason Smith, Bazaarvoice
"It provides a sensible, easy to follow template for new business owners and seasoned online professionals alike. A cracking read!"
Zak Edwards, Managing Director, Prezzybox.com
"eCommerce has evolved so much in the past few years, that to ignore this blueprint will leave you in the wake of your competitors and more importantly alienate prospects, who have a high expectation of what we do to turn them into customers. Thank you Chloë, another epic book."
Sebastian Galbraith-Helps, Chief Bee, HoneyTreeBespoke.com