Think of all the time, effort, and money you spend finding and getting new customers. Customer retention is the practice of keeping those customers, and customer loyalty is creating repeat customers who will buy from you again and again.
Customer retention plays a massive role in the growth and profitability of your business.
People want to be loyal to their favorite local and small businesses, but it’s up to you to provide an experience worthy of that loyalty.
Committing to customer retention strategies, especially during the COVID-19 pandemic when customer spending is at an all-time low, and it’s even more difficult to convert first-time buyers, should be a high-ranking business priority.
Retaining your hard-earned customers is crucial for the future health of your business. Converting leads to customers is hard, but an equal amount of effort should be made to retain those customers if your goal is to grow a sustainable business.
In Customer Retention for Local and Small Businesses - COVID Edition, you’ll learn:
- The value of retaining loyal customers
- How to measure customer loyalty
- How to uncover customer expectations
- How to increase customer frequency
- The importance of quality customer service
- The greater need for customer retention during the COVID pandemic
- Customer retention strategies for local and small businesses