Customer Sense: How the 5 Senses Influence Buying Behavior 1st Edition

4.1 out of 5 stars 16 ratings
ISBN-13: 978-0230341739
ISBN-10: 023034173X
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Condition: Used: Good
Comment: Former library copy with no missing or damaged pages. Few if any notes, highlighting, or underlining.
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Editorial Reviews

Review

"A sophisticated, easy-handed elucidation of the practice of marketing to our senses." - Kirkus Reviews
 
"Marketers have been using sensory experiences to help promote brands for many years to varying degrees of success. It seems to be a hit or miss proposition. In this groundbreaking book, Customer Sense, Aradhna Krishna shows how the science of senses works and how marketers can effectively use smell, taste, touch, vision, and sound to develop and promote any brand or product. This book should be on every marketer's and product developer's shelf." - Jennifer Aaker, Professor of Marketing, Stanford University

'The sense of smell is our most evocative and emotional sense. Scents can trigger memories and emotions that are deeply meaningful and inspiring—your favorite childhood toy, the moment you fell in love— and can change our behaviors and alter our moods. In Customer Sense, Dr. Krishna explores how smell and the other four senses interact with consumers to influence our attitudes and opinions about a product. This book is for anyone who is looking to connect with customers at a multisensory level and where their most fundamental motivations lie.' - Rachel Herz, PhD, Author of The Scent of Desire, Adjunct Professor, Department of Psychiatry and Human Behavior, Brown University Medical School

'Customer Sense opens up new windows into the many ways we perceive brands at the deepest, most fundamental levels. It will increase your marketing insight fivefold, one sense at a time, with practical ways to maximize the full range of customer experience.' - Douglas Van Praet, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

From the Back Cover

"Marketers have been using sensory experiences to help promote brands for many years to varying degrees of success.  It seems to be a hit or miss proposition.  In this groundbreaking book, Customer Sense, Aradhna Krishna shows how the science of senses works and how marketers can effectively use smell, taste, touch, vision, and sound to develop and promote any brand or product. This book should be on every marketer's and product developer's shelf."-- Jennifer Aaker, Professor of Marketing, Stanford University
 
"The sense of smell is our most evocative and emotional sense. Scents can trigger memories and emotions that are deeply meaningful and inspiring--your favorite childhood toy, the moment you fell in love-- and can change our behaviors and alter our moods. In Customer Sense, Dr. Krishna explores how smell and the other four senses interact with consumers to influence our attitudes and opinions about a product. This book is for anyone who is looking to connect with customers at a multisensory level and where their most fundamental motivations lie." --Rachel Herz, PhD, Author of The Scent of Desire, Adjunct Professor, Department of Psychiatry and Human Behavior, Brown University Medical School
 
"Customer Sense opens up new windows into the many ways we perceive brands at the deepest, most fundamental levels. It will increase your marketing insight fivefold, one sense at a time, with practical ways to maximize the full range of customer experience." --Douglas Van Praet, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

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Customer reviews

4.1 out of 5 stars
4.1 out of 5
16 customer ratings
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Reviewed in the United States on June 4, 2019
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Reviewed in the United States on May 17, 2013
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Reviewed in the United States on May 27, 2013
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Reviewed in the United States on May 30, 2013
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Reviewed in the United States on April 15, 2013
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2 people found this helpful
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Reviewed in the United States on April 27, 2015
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Reviewed in the United States on September 22, 2013
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Reviewed in the United States on July 12, 2014
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Top international reviews

drcnussbaumer
5.0 out of 5 stars Die Kraft der Multisensorik
Reviewed in Germany on February 4, 2018
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