- File Size: 4762 KB
- Print Length: 148 pages
- Publisher: Cappleton (May 30, 2015)
- Publication Date: May 30, 2015
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00YLDWAZU
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #496,775 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Print List Price:||$14.99|
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Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition Kindle Edition
|Length: 148 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Top customer reviews
Jason has provided a roadmap filled with practical ideas and humor to give you and your agency and edge. The one think that I can promise you is that Jason is passionate about serving others in the insurance industry. He cares and this book wraps up his wisdom and sprinkles it with passion to make it a must read.
Practical ideas for today's insurance agent to be able to continue to compete against the threat of online competition. Jason gives great actionable tips on how agents can embrace technology and other "non" technical tactics to help drive growth and retention.
A couple of my favorite quotes:
"The agents who come out on top will be those who are most responsive to new ideas"
"Communicate with customers by electronically funneling all conversations to your management system through digital platforms such as text, email and social media"
Regarding an agency website:
--- "Images and videos should also be prominently featured. Incorporate real pictures and background information on your agency and staff, a component that’s shown to be critical in customer engagement."
-- "Unlike online-only insurance companies, you have the advantage of creating personal relationships with customers. Assigning a face to a name is one extra step that’ll set you apart."
-- "It’s time to stop thinking of your website as a digital business card and start thinking of it as a customer conversion system."
-- "A website is one of the most important tools your agency has. If used properly, it can turn opportunities into leads and leads into paying customers"
Being a fellow insurance agent myself, there aren't too many of us that are that concerned with where our business is going and what we need to do to make it work in the future. Jason is just giving you the tip of the iceberg in his first book and is helping you set the course for how your agency needs to run and operate moving forward.
If you aren't sure where to start and how to deliver an experience today's customers want, need and expect, than you can stop right here and start reading what all the foreplay is about right now.