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Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising Paperback – November 23, 2009
About the Author
Online advertising expert David Szetela is owner and CEO of Clix Marketing, one of the few agencies that specialize exclusively in pay-per-click (PPC) advertising. Szetela's twenty-five-plus-year career working for small magazine publishers, as well as Apple Computer and Ziff-Davis Publishing, has provided him with experience in direct-response marketing.