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Cutting Edge Advertising, 2nd Edition 2nd Edition

4.5 out of 5 stars 6 customer reviews
ISBN-13: 978-9812445575
ISBN-10: 9812445579
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About the Author

Jim Aitchison, an Australian, was a former creative director of Singapore¡¯s legendary Ball Partnership and Batey Ads. He has won hundreds of awards (many for Chinese ads which he wrote), and judged some of the world¡¯s top shows.

After twenty years in advertising, he is now an author and divides his time between Singapore and New York.

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Product Details

  • Paperback: 424 pages
  • Publisher: Prentice Hall; 2 edition (October 2003)
  • Language: English
  • ISBN-10: 9812445579
  • ISBN-13: 978-9812445575
  • Product Dimensions: 5.8 x 0.9 x 9.2 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,080,834 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By David P. Brown on May 13, 2007
Format: Paperback
I'm afraid that this book might empower other readers as much as it has empowered me - thus making the industry all the more competitive. CEA II opened creative channels in brain which I did not know existed. At the risk of being dramatic, this masterpiece made me realize my true path in the world of advertising. I only hope my chances are better than the next reader of this wonderful book.
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Format: Paperback Verified Purchase
I own an advertising agency and have dozens and dozens of books on copy writing and ad writing -- this is by far one of my favorites. If you are interested in building your skills in advertising this is a really good read -- lots of examples, lots of great ideas - I gave a copy to everyone at my firm.
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Format: Paperback Verified Purchase
few to no traces of usage, exactly what you expect from a second hand book.
Haven't read it yet, so no words on the content itself.
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