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D&AD: The Copy Book Hardcover – April 1, 2012
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About the Author
The annual D&AD Awards – the industry’s biggest and best – reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry.
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Top Customer Reviews
However, unlike many international Taschen editions which contain passages in multiple languages, all of the insights of the authors and accompanying descriptions in this edition are presented in German ONLY. The listing is at best in error. It should be more accurately listed as "Edition: German."
The ad copy in the vintage advertisements are presented in English.
And that's a sad thing. !ost Invaluable is knowledge found in the writing of the bios.
A classic for studens of the art of copywriting... succint, efficient writing to make a point. Very relevant.
If you work in advertising, and even if you don't, this book is an essential read. Whilst I'd never consider myself good enough to feature in it, I'm proud to say I have worked with a couple of the creative legends featured within its pages.