- File Size: 2203 KB
- Print Length: 106 pages
- Publisher: Mooncalf Press (March 15, 2016)
- Publication Date: March 15, 2016
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B01D25LYCC
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
Amazon Best Sellers Rank:
#1,307,595 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #245 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising > Entrepreneurship & Small Business
- #1644 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Starting a Business
- #2692 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Small Business
|Print List Price:||$14.95|
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DIY BRAND JOURNALISM: A how to guide for small business owners who want to build their brand through online marketing Kindle Edition
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Top customer reviews
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One example of the wise advice Ken Sawyer offers business owners in this book. He succinctly lays out exactly how to produce that authentic content, through brand journalism. Not all "content" is the same, and Sawyer explains brand journalism and gives lots of dos and don'ts with plenty of examples. He neatly lays out the steps a business owner should follow if they want to produce such content on their own, or what to look for in an outsourced provider. Recommended!
I follow a few other thought-leaders around "story".
Rob gets the reality that many small business owners want to grow their business, but may not have the resources to employ a huge team just to produce articles and stories. Download it now. Read it. Apply the strategy. If someone on your team handles marketing, buy them a copy, too.
My only complaint would be that at the end of the book, I wanted to read more. . . more examples, more steps. But, that's okay. Because I have a few tools to get started. Start experiencing the benefits of this approach.
Get the Book! You cannot go wrong!
Author of The Networking Guru