About the Author
He is a full-time author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands. He served six terms as president of the St. Louis Publishers Association and is an advocate for the self-publishing movement.
Bob is the author of the highly acclaimed "Guerrilla Music Marketing Handbook" (which appeared in the movie "The School of Rock," starring Jack Black). He also created the "Music Marketing 101" course, which ran for five years at Berkleemusic, the online continuing education division of Berklee College of Music in Boston.
CD Baby called him "The Godfather of Independent Music Marketing." According to the Salt Lake Tribune, "Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry's leaders in helping musicians leverage online web and marketing strategies to boost their careers."
He has appeared in the media on NPR's "Morning Edition" and in such publications as Electronic Musician, Music Connection, The Guardian, Canadian Musician, VIBE magazine, E! Online, and even The Onion!
Bob's other titles include "55 Ways to Promote & Sell Your Book on the Internet," "Guerrilla Music Marketing Online," "Unleash the Artist Within," and more.