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The DIY Musician's Radio Handbook Kindle Edition
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"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
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My own experience: after two years of reaching out to radio show hosts with token results, I nailed three "thanks for reaching out . . . sure, I'd love a CD!" responses, and two on-air interviews for my band—in three days, and only three weeks before they went on tour.
Here's the light bulb that blazed to life over my head from this experience:
Unless and until we understand how to reach out and build a support system of real people that know who we are and have a reason and a desire to associate with us and stay associated with us, we are just another ineffective (or simply bad) subject line in a batch of inbox-cluttering emails.
D Grant's careful and thorough explanations of how to build this support system are clear, concise, and easy to implement.
On the other hand, if all you're looking for is a quick and easy way to get your music on any radio station that'll take it, this isn’t it. The kind of relationship-building D Grant teaches here is neither quick nor easy, but neither is building a career in music.
It's actually pretty easy to make relationship-building a satisfying result of a 2-step process:
- First, you absolutely must understand the value of seeking and nurturing relationships with anyone who will enjoy and recommend you to their own networks.
- Second, you have to be willing to put in the time to plan each individual approach, and tailor it to whomever you are reaching out.
In other words, everyone wants to work with those who make them feel warm, connected, valued. Make those to whom you reach out feel that way and you will reap the results you desire.
The process takes time and dedication. But so does creating art, composing music, writing songs. D Grant's DIY Musician's Radio Handbook perfectly explains how and why good relationships are essential to all artists, and how to use authentic ways to build them.
Because the most attractive person in the world is the one who makes everyone around them feel appreciated.
The book is both an excellent guide for musicians and a view into Smith's work as a kind of 21st century social guru. All throughout the work, quotes are given from musicians and other well-known names, demonstrating Smith's background interest in social networking and promotions (subjects that he touches on more in his personal blog). The only reason I have given a 4 star review instead of a 5 comes down to a few regrettable instances of typos and an overall formatting aesthetic that could have been improved with a little more thoroughness; the content and author, however, are free from any issues I could find!