Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The DNA of Internet Marketing: Keeping You Ahead of the Internet Marketing Game Paperback – August 14, 2009
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
About the Author
Lehman Hailey has an extensive background in real estate and is considered one of the leading experts in internet marketing and direct sales techniques. Lehman is a very innovative and successful entrepreneur. Lehman started in his career in the mortgage industry, eventually owning his own mortgage company with multiple offices in Florida and Tennessee. The hours were grueling and Lehman did what many others have done, he searched for an opportunity that would allow him to spend more time with his wife and two young sons, work at home, enjoy life as well as replace his current income. As he narrowed his search to areas that would allow him to create a substantial income while enjoying time with his family, he decided to try the Direct Sales Industry, one that had an online marketing formula. Applying some of the same principles as well as some of the new ones he learned in his company, Lehman quickly shot to the top of the first company he was with and, in fact, he became one of the top earners in the field. In 2006 Lehman started his own internet marketing company, developed his own products and held monthly marketing workshops in Dallas to packed conference rooms. His coaching program specializes in showing his students how to market their products and services successfully with an emphasis on creating multiple streams of income, prioritizing time and goals and mentoring others. Over the last 5 years, Lehman has mentored hundreds of people from several different countries, coaching them to successfully establish a target market for their business. According to Lehman, Direct Sales and Internet Marketing are the best ways to create a residual income freeing up their time so they can spend it doing what they enjoy instead of being a slave to their company.
If you are a seller for this product, would you like to suggest updates through seller support?
Top Customer Reviews
The Internet can be a real jungle, and surviving in a jungle takes the right tools, education, and support. You will find it all in The DNA of Internet Marketing, from how to create and build your web presence to determining what to outsource where. In each section of the book, Lehman shares tips and tricks for getting your business to the next level faster, more efficiently, and with less cost.
Lehman doesn't waste your time. Everything you read in this book provides you with new tools and insights to make the development of your internet business easier and more profitable. From the first chapter, which helps you identify your target market using specific, directed questions to subsequent chapters which take you one step at a time through developing articles, press releases, videos, and podcasts, this book is a power pack of information and must have for every business that has a web presence or wants one that works.
You will learn why there is more to having an internet business than just creating a web page - and why a web page doesn't really mean anything at all if you're not driving traffic to it. You will find out how to avoid spending hundreds of dollars in marketing that will not give you a good return, how to run successful ad campaigns and find the right keywords to make it work, and how to develop your business on a shoestring budget.
Lehman does not take the get rich quick approach to internet marketing. He knows that generating revenue is important, but it's generating long-term, multiple streams of revenue that will keep you out of corporate America and working for yourself. He doesn't assume that you are already rich or have thousands of dollars to invest.