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DO IT!: Scenarios of the Revolution Paperback – March 15, 1970

by
Jerry Rubin (Author)
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Jerry Rubin (Author)
3.5 out of 5 stars 13 customer reviews
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Product Details

  • Paperback: 256 pages
  • Publisher: Simon & Schuster (March 15, 1970)
  • Language: English
  • ISBN-10: 067120601X
  • ISBN-13: 978-0671206017
  • Product Dimensions: 8.1 x 5.2 x 0.8 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,261,949 in Books (See Top 100 in Books)

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5.0 out of 5 starsA Frenzied Emotional Symphony for the New Disorder
By Alexander T. Newport on June 6, 2015
Format: Paperback
Simon & Schuster published it and that in itself is incredibly amazing because the book is utter filth in the eyes of the Mainstream. They published it because Rubin had the x-factor and was the highest profile radical of the 60s. They published it because they knew they would make money. The book sold over 250,000 copies in its first year. It went on to have at least 5 printings.

It is highly improbable that S&S or any bigtime New York publisher would publish it today---even if they believed it would make them money. It's ACTUALLY too radical for today's Politically Correct Mainstream! Its truths about government, police, the judicial system, and the Media are as true today as they were then. Its ideals about cooperative non-competitive living, free healthcare, no borders, and the use of violence and anarchy as a means to get the government & politicians to actually make an important change (such as ending an unjust war) will resonate and be echoed for many thousands of years to come.

It's a book which reflects its era. There are photos of full frontal nudity---both male & female---mostly hairy hippies with no sex appeal whatsoever (kind of like looking at naked jungle people in National Geographic magazine). There is a photo of a man in a street facing the camera as he urinates. There is a large photo of the eyes-open face of a deceased Che---the bullet wounds in his throat clearly visible. There is a block of text that is 13 words across and 36 words down---it composes a giant block of 468 words---all of them the f-word.

I adore & treasure this book. I very much enjoy its attitude towards the Establishment & Mainstream. Rubin, at the time, was a Yippie, not a Marxist or any other -ist.Read more ›
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5.0 out of 5 starsStarrey Eyed Reflections
By S. Hubbard on September 12, 2007
Format: Paperback
I cannot recall so long ago when at 12 I read Rubens'treatise on the social ills of my country ,what he specifically had to say.I do recall however that this book sparked a lifetime of getting off the fence and becomming passionate about what I thought, felt and believed. At that young age,to realise that the world was not the Idealistic place I naively thought and to realise that my own opinion was just as valid as anothers was very liberating. At 50 I am about to once again embark on reading what formed a lifetime of social and eco activisim and a career of almost 30 years.
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5.0 out of 5 starsThis book is a classic
By DrWes on January 23, 2013
Format: Hardcover Verified Purchase
It is interesting to compare this book an the Greening of America by Reich. The latter is an ode of exultation to the dawning of the age of Aquarius. Rubin's book describes the reality of the '60s. I really don't see how one can begin to understand the incredible social nova burst that was the 1960s without reading this book. Alas, the author, like so many Don Quixotes of the 1960s, surrendered to the establishment he derogated for its greed in this book. Yet, as argued in Growing (Up) At 37, which he published years later to explain his economic success, he realized that each person has to civilize his own beast or you do it in vain. If like me you subscribe to evolutionary science, you must realize that our brains are unalterable short of monkeying with the hormones in a pregnant woman's womb (See, e.g, Anne Moir's Brain Sex and Why Men Don't Iron). So, as nature would have it, the social reformer is Sisyphus, forever clamping man in a social patter, he will break out of in a matter of time.

As evolutionary scientists such as anthropologist Donald Symons and psychologist Steven Pinker have written, nature selected females to select males on the basis of their dominance over other males in the scramble for wealth, status, and power, and the males most salient and powerful trait is to have a variety of women acquired though dominance and accumulated resources, or displaying the traits women recognize as predictors of potential performance.

Thus, outside of movements such as the anti-establishment movements of the 1960s, the only ways to change things is via hormone injections of expectant mom or, since women are more malleable than men, getting women to snub men like Donald Trump.

Good luck.

P.S.Read more ›
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4.0 out of 5 starsNostalgia of DO iT!
By FijiLane on February 10, 2008
Format: Paperback
Historically speaking the book has value... for understanding an ideology the book is worthless as there is no ideology, only anarchy. It's fun read and suitable for anyone wanting to learn about the climate back then. A little revolution now and then is healthy.
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5.0 out of 5 starsFive Stars
By Glen Bush on May 3, 2016
Format: Paperback Verified Purchase
Fun book to read, especially in this political season.
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5.0 out of 5 starsAn Important Piece of History
By Whamo on January 29, 2009
Format: Paperback
No one captured the drug-crazed revolutionary spirit of the time more than Jerry Rubin's "Do it!". Intellectually, it isn't much. But it's a wild romp, a self-indulgent, absurd, stoned insight into the hypocrisy of everyday people. It tears down the walls of illusion so many hide behind. People secure in their delusions write this off as garbage. It fuels the fire of youthful rebellion like gasoline. There's something very potent about Rubin's message. But there's also something very self-destructive, indulgent, and irrational. In any event, an entertaining read for young rebels without a cause.
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5.0 out of 5 starsSexual insecurity=Supermasculinity trip called imperialism
By martyh@intagliopro.com on April 2, 1999
Format: Paperback
Where "On The Road" stimulates a greening of Amerika, "Do It!" picks up as a call to "unlearn". Then combine these two "giants" with Larry Gonnick's "Cartoon History of the United States". What do you have? A potent injection of ideas to wake up and get active! "Do It!" should be mandatory reading in all areas of the educational system. Freethinking rules the spirit and body. Peace.
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