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George Lois

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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois Mass Market Paperback – March 12, 2012

by George Lois (Author)

4.4 647 ratings

See all formats and editions

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Damn Good Advice (for people with talent!) is an indispensable insight into the mind of one of America's most legendary creative thinkers. Packed with lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. Derived from the incomparable life of 'Master Communicator' George Lois, all entries are written and compiled by the man the Wall Street Journal called 'prodigy, enfant terrible, founder of agencies, creator of legends'. Each step is borne from a passion to succeed and a disdain for the status quo.

Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success. From identifying your heroes to believing in yourself; the ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it be communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.

Poignant, punchy and to-the-point, Damn Good Advice (for people with talent!), is a must for anyone – whether in business, design, advertising or the visual arts – on a quest for success.

Print length

176 pages
Language

English
Publisher

Phaidon Press
Publication date

March 12, 2012
Grade level

Preschool and up
Dimensions

4.75 x 0.5 x 7 inches
ISBN-10

0714863483
ISBN-13

978-0714863481
See all details

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From the Publisher

Damn Good Advice (For People with Talent!)

Editorial Reviews

Review

'George Lois doesn't need advice. But the designer for whom legendary ad man is practically a Homeric epithet has loads to share in Damn Good Advice (for people with talent!), a slim, fast-paced collection.' – Print Magazine

'George Lois's brain is an interesting place ... Get inspired gentlemen.' – Urban Daddy Kempt

'Put Damn Good Advice on your coffee table and thumb through it daily for some insight on how to make your work and world better.' – Selectism

'It's an entertaining read, even for people outside the creative business.' – New York Times

'In the meantime, my best (damn) advice to all you creative people out there (and if you're livin' this means you) is to pick up your very own copy of Georges' Damn Good Advice - a bargain at thrice the price – and read it (and re-read it) to tatters. We all need our heroes.' – GQ

'This ad man is Mad man.' – New York Post

'An Innovation Bible ... A must-have spine stiffener for artists and entrepreneurs alike.' – Huffington Post

'George Lois offers indispensable lessons, practical advice, facts, anecdotes, and inspiration for all those looking to succeed in life, business, and creativity.' – NPR's Morning Edition

'An irreverent, playful, genuinely useful set of rules to live by for aspiring creatives.' – Details

About the Author

George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon’s $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.

Product details

Publisher ‏ : ‎ Phaidon Press (March 12, 2012)
Language ‏ : ‎ English
Mass Market Paperback ‏ : ‎ 176 pages
ISBN-10 ‏ : ‎ 0714863483
ISBN-13 ‏ : ‎ 978-0714863481
Grade level ‏ : ‎ Preschool and up
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 4.75 x 0.5 x 7 inches

Best Sellers Rank: #67,712 in Books (See Top 100 in Books)
- #220 in Creativity (Books)

Customer Reviews:
4.4 647 ratings

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Customer reviews

647 global ratings

How customer reviews and ratings work

Customers say

Customers find the book motivating, with lots of pictures and fun, crazy quotes. They also say the humor is entertaining and the writer did an excellent job. Readers describe the book as simple, hard to put down, and hard to find.

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Content Visuals Humor Readability

48 customers mention "Content"41 positive7 negative

Customers find the book motivating, insightful, and a great resource to keep at their desk. They also say it provides excellent advice for talented people, and it tells some good stories. Readers also mention that it highlights crucial points and spurs them to do bigger things.

"...It always spurs me to do bigger, bolder, better writing and to think about how to position my projects...." Read more

"...I can't say.What I can say is that this book is MOTIVATIONAL...." Read more

"...For the money- there is some good advice- and a few pieces of truly great advice...." Read more

"...It offers a wealth of life lessons. George was trying to land the Chicago-based Quaker Oats Company as a customer...." Read more

29 customers mention "Visuals"29 positive0 negative

Customers find the illustrations in the book nice and helpful for designers. They also say the author is very talented and the book is a quick read with good insights.

"...I write reviews, but this an absolute winner that has changed and improved my creative process." Read more

"...Finally, this book is fun to read. It has lots of pictures, lots of fun, crazy quotes...." Read more

"interesting to read as the guy who wrote it is very talented ( and successful)" Read more

"...With pen and paper, this liberal pugilist, crafted brilliant inspiring work. You'll see none of it on Mad Men...." Read more

25 customers mention "Humor"25 positive0 negative

Customers find the humor in the book entertaining, fun, and assertive. They also say the book gives great advice and is interesting from cover to cover.

"...It has lots of pictures, lots of fun, crazy quotes. I read it on BART on my way to and from San Francisco, and I laughed out loud many times...." Read more

"...Not only is it a fun, quick read—one that deserves to be read again and again if you're starting your career—but it's everything you imagine about a..." Read more

"interesting to read as the guy who wrote it is very talented ( and successful)" Read more

"An entertaining, quick read from the guy who hired a chimp to operate a Xerox machine to show its ease of operation...." Read more

21 customers mention "Readability"21 positive0 negative

Customers find the book simple, easy to read, and fun for inspiration.

"...It always spurs me to do bigger, bolder, better writing and to think about how to position my projects...." Read more

"...Not only is it a fun, quick read—one that deserves to be read again and again if you're starting your career—but it's everything you imagine about a..." Read more

"An entertaining, quick read from the guy who hired a chimp to operate a Xerox machine to show its ease of operation...." Read more

"...It is short, simple and sweet. You can read a page in the bathroom, and pick it up next time you visit the throne. My daughter liked it...." Read more

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contigo

One of my all-time favorites

Reviewed in the United States on April 14, 2024

Verified Purchase

I am in a creative - adjacent field (writing) and LOVE this book to inspire new ideas. I’ve had it for a decade and picked it up a dozen times over the years. It always spurs me to do bigger, bolder, better writing and to think about how to position my projects. Very rare that I write reviews, but this an absolute winner that has changed and improved my creative process.

Helpful

Jason McDonald

Motivational, Inspirational, Egotistical! All the reviews are right!

Reviewed in the United States on April 3, 2012

Verified Purchase

I read the book, and I just read all the reviews as of April 2, 2011. I agree with all of them, except perhaps the one on whether George Lois is, or is not, racist. I can't say.

What I can say is that this book is MOTIVATIONAL. It motivates you to get excited about advertising, about your job, about life. Lois is a New York talker - he puffs himself up to be bigger than perhaps he really is, puffs up the contrasts between himself and others to be more dramatic than they really are... No doubt. But he motivates you to believe in yourself, to toot your own horn because if you don't toot it, no one else will.

This book is INSPIRATIONAL. George Lois is one of the most successful people in advertising, and he gives lots of BELIEVE in yourself, do your best, don't compromise sorts of advice. Yeah, probably a lot of it is BS, and again probably puffed up by George to be bigger than it probably ever really was. But he's an ad man, what do you expect? He puffs up an ad cover on Andy Warhol to make it seem bigger than Warhol's art itself. Yet it inspires you. Or at least it inspired me, to try to be better at what I do (I teach SEO / online Internet marketing - just Google 'Jason McDonald' to find me), and to be inspired to try harder, go farther, do more with less. Yada Yada Yada as George might say.

And yes this book is EGOTISTICAL. George is very full of himself, as other reviewers have indicated. Lots of photos of himself, he even thinks he's better looking than Don Draper for example. But, again, what would you expect from an ad man.

Finally, this book is fun to read. It has lots of pictures, lots of fun, crazy quotes. I read it on BART on my way to and from San Francisco, and I laughed out loud many times. It's a fun book, it's a great book. It's not a "how to" book. It's not a book meant to teach, but to inspire.

It inspired me. I hope it will inspire you.

10 people found this helpful

Helpful

David Esrati

Nice to have for affirmations and inspirations and reminders of why we toil....

Reviewed in the United States on March 26, 2016

Verified Purchase

In the days of twitter, where 140 characters pass for guru status-
and bloggers like Seth Godin have millions of followers, without really having done anything truly big-
you come to this "book" and think- for a man with so many profoundly big ideas- he was slacking just a bit with this book....
but, then again- if you want insight into someone who did revolutionize the ad industry- this is a lightweight guide.
It's the kind of book you want to have around- to inspire you, push you, prod you into doing the best work possible.
Sure, Lois has chutzpah in spades- but- if you'd done what he's done- it comes naturally.
I was halfway through it- and bought a copy for everyone in my shop. Within a day- someone had torn a page out and posted it on the wall (what page.... well, that's our little secret).
For the money- there is some good advice- and a few pieces of truly great advice.
The most important takeaway- reaffirming my rule about not doing work for people you don't respect, or products you wouldn't use.
If you want more depth, deeper thoughts- read "What’s the Big Idea?"
but- if you want easy- this is it.

2 people found this helpful

Helpful

Desmond Yuen

A damn good book I'll read over and over again

Reviewed in the United States on June 9, 2024

Verified Purchase

George Lois might comes across as arrogant but he is right on so many things. For example, Tommy Hifiger was gun-shy about George Loi's billboard ad putting him alongside the other three great designers of the time. Did it work? It sure did and far exceeding anyone's expectation. Calvin Klein was furious. He told George Lois that it took him 20 years to get where Hifiger is today. And George's answer was why take twenty years when you can do it in 20 days? Did he earned his bragging right?

The book is not just about advertising and being creative. It offers a wealth of life lessons. George was trying to land the Chicago-based Quaker Oats Company as a customer. He was told that they like his company but because of their need to call meetings at a moment's notice and New York was far away. Right after hanging up the phone, he and his two partners just raced to the airport and catch the next flight to Chicago. They got to the customer's office before they came back from lunch. The customer was thrilled to see them and gave them the business on the spot. His conclusion was "Woody Allen was right : 80% of life was showing up!"

You do not have to agree with him on everything e.g., George was dead against spending time on Twitter (now X.) Ironially, I learned about George Lois on Twitter. This is an awesome book that I'll never get tired of reading over and over again.

Helpful

Loved it, such a cool design!!

📕

Reviewed in the United States on July 21, 2024

Fire!!

How could you not love George Lois?

Reviewed in the United States on January 8, 2022

Verified Purchase

This is excellent advice…for talented people, just like Lois' claimed. Not only is it a fun, quick read—one that deserves to be read again and again if you're starting your career—but it's everything you imagine about a New York Advertising man. Not in the Mad Man sense but, you know, kinda.

One person found this helpful

Helpful

Giovanni Savino

interesting to read

Reviewed in the United States on May 17, 2018

Verified Purchase

interesting to read as the guy who wrote it is very talented ( and successful)

Reviewed in the United States on October 17, 2012

Verified Purchase

This book of 120 suggestions is just that - "Damn Good Advice." I took my copy from Amazon to a dinner recently with fellow New Yorkers who knew of George Lois. Together we read a few tidbits between bites. No. 90, "A Creative Person Without a Sense of Humour has a Serious Problem" has a message dealing with a important issue in a funny manner. You may want to save that for dessert. Lois covers a wide spectrum of design issues, mingled with life issues. I'm a sucker for George's work, witnessed by my wife who put up with all the things that George sold me over the years. You may want to say that George is a salesman who works undercover. He infiltrated the 'mob' world of Mad Men at an early age. With pen and paper, this liberal pugilist, crafted brilliant inspiring work. You'll see none of it on Mad Men. I know because after watching a few of this popular TV brand, I bought this book of real gems instead. Save your TV viewing for 'Homeland' or 'Boardwalk Empire.' George has me hooked on the real stuff. Peter.

One person found this helpful

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Magnolia Villalba

Si vas iniciando tu carrera profesional, esto es para ti

Reviewed in Mexico on June 8, 2022

Verified Purchase

Esta fue una recomendación de un compañero. La verdad es que los comentarios que había no eran tan alentadores pero decidí leerlo y sí bien es una parte autobiográfica, el autor te brinda unos tips para llevar tu carrera profesional a otro nivel o para que comiences a retarte y cambiar tus estrategias de trabajo.

Personalmente me encantó y lo recomiendo mucho para esas pequeñas personas que van iniciándose en el mundo de la creatividad, diseño y publicidad.

One person found this helpful

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