Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life Paperback – January 15, 2000
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From the Back Cover
One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.
In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:
* Conduct market research online
* Sell to consumers and business-to-business
* Use one-to-one marketing techniques to create customers for life
* Conduct highly effective public relations campaigns
* Use the Internet as a customer support center
From the reviews of Dan Janal's bestselling Online Marketing Handbook
" . . . a fascinating read."
" . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are passé."
" . . . writes in a style that even newbies can understand."
About the Author
- Item Weight : 1.5 pounds
- Paperback : 392 pages
- ISBN-13 : 978-0471349761
- ISBN-10 : 0471349763
- Dimensions : 6.91 x 1.02 x 9.98 inches
- Publisher : Wiley; 1st edition (January 15, 2000)
- Language: : English
- Best Sellers Rank: #3,459,384 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Janal covers plenty. The book is packed with a wealth of great marketing advice that will help any marketing campaign. Some of the marketing strategies discussed in the book include creating online marketing plans, Website design intended to get results, incorporating the use of search engines, effectively using e-mail, writing and distributing publicity material online, building relationships with other online people in the newsgroups, establishing virtual communities, creating special focus groups, and offering quality customer service.
Sticking to the business of marketing ourselves online is not always easy to accomplish. A lot of other events and circumstances can compete for our time. Janal is up front with his readers, and at the front of his book he points out that those persons who will most benefit from his book are those persons who are seriously determined to carry out the strategies outlined in it.
Marketing products, services, and information online is big business for a lot of people these days. Consider the opportunities that are available for businesses large and small, public service and private organizations, associations, and average people like you and me. Take what Janal has to offer you in this book and put it to use today!
I'm new to marketing. I was asked by an internet based training company based in Chicago to write a proposal to market their web site. I knew nothing about marketing. My expertise was in web design. I got on Amazon.Com and started reading reviews on books about internet marketing. The reviews for Dan Janal's book were very favorable so I decided to buy the book.
I read throught the first few chapters and already knew what to put in my proposal. We are now getting an investment banker to lend us $50,000.00 to develop and market our web site.
I've also started my own business on the side and will definitely implement the techniques that I've learned from this book into the development of my own business.
There is a limited time where you can get into your niche on the internet. I feel that Dan Janal has enough experience doing this himself that anyone who follows his advise will be able to get into their niche and become the next Amazon.Com.
Thin on Web PR specific techniques so grab Poor Richard's Internet Marketing book whilst you are here if that is what you want, and check out the Guerrilla Marketing books.
However you look at it, this is one to add to your shelf if you are planning to learn all you can to make a success of your online presence. And to the reviewer who thought it only covered the marketing basics, let's face it, the Net isn't that different, but this book manages to clarify the differences there are between trad marketing and getting it right on the Net.
I found many useful strategies and tactics in each of the six sections (Online Marketing Strategy, Online Selling, Promoting Your Web Site, Creating Customers for Life with One-To-One Marketing Programs, Online Marketing Tools, Online Media Relations).
I highly recommend this book to both e-entrepreneurs and marketing/promotion managers of small and mid-size companies.
It's a joy to read Janal's book!