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Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life Paperback – January 15, 2000

3.5 out of 5 stars 10 ratings

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Editorial Reviews

From the Back Cover

America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty

One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.

In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:
* Conduct market research online
* Sell to consumers and business-to-business
* Use one-to-one marketing techniques to create customers for life
* Conduct highly effective public relations campaigns
* Use the Internet as a customer support center

From the reviews of Dan Janal's bestselling Online Marketing Handbook

" . . . a fascinating read."
-Chicago Sun-Times

" . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are passé."
-Success

" . . . writes in a style that even newbies can understand."
-Internet World

About the Author

DANIEL S. JANAL is the founder and President of Janal Communications, an online marketing and PR agency. He has taught courses on Internet marketing at the University of California at Berkeley and Stanford University, and he is a frequent guest lecturer at industry conferences. His other books include Business Speak, Risky Business, and 101 Successful Businesses You Can Start on the Internet. He can be reached at dan@janal.com or www.janal.com.

Product details

  • Item Weight : 1.5 pounds
  • Paperback : 392 pages
  • ISBN-13 : 978-0471349761
  • ISBN-10 : 0471349763
  • Dimensions : 6.91 x 1.02 x 9.98 inches
  • Publisher : Wiley; 1st edition (January 15, 2000)
  • Language: : English
  • Customer Reviews:
    3.5 out of 5 stars 10 ratings

Customer reviews

3.5 out of 5 stars
3.5 out of 5
10 global ratings
5 star
24%
4 star
53%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star
24%
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Reviewed in the United States on September 13, 2000
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Reviewed in the United States on May 24, 2000
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Reviewed in the United States on August 7, 2000
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Reviewed in the United States on February 23, 2000
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Reviewed in the United States on July 10, 2000
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Reviewed in the United States on July 12, 2000
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Reviewed in the United States on July 6, 2000
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Reviewed in the United States on August 7, 2000
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Top reviews from other countries

Mr Stuart A Ferguson Dateline Publishing
4.0 out of 5 stars perhaps a bit dated as it was one of the ...
Reviewed in the United Kingdom on August 6, 2014
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