Danillo Almeida

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About Danillo Almeida
I am a Brazilian engineer-to-be who has always been passionate about cars, especially when it comes to design. Writing captivates me not only for being a way to express myself, but also because it allows me to connect with others.
Every car can be fascinating, whether those which become a part of our lives or those which we only contemplate from afar. Noticing that helps people know them and benefit from them at a deeper level. My books strive to help you with that.
Every car can be fascinating, whether those which become a part of our lives or those which we only contemplate from afar. Noticing that helps people know them and benefit from them at a deeper level. My books strive to help you with that.
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Blog postCar Industry ChroniclesEmpathy and effort have made companies like Buick and Fiat adopt a second home country over the yearsSome automakers work harder than usual for regional customersWhen they appreciate that effort, the relationship quickly spirals upFiat has just taken its own with Brazilians to yet another levelThe 2018 Fiat Fastback Concept kickstarted Fiat’s rebranding process Most companies use their nationality to help establish their public image. They often rely on t6 months ago Read more
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Blog postAutomaker had models quirky in ways we’ve never seen elsewhere
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6 months ago Read more -
Blog postNissan is the latest to redesign its logo. What does such a change imply?
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Blog postCar History ChroniclesFiat’s Brazilian Adventure Has Come to an EndBranch is so invested in its reinvention that it’s even abandoning the trim version which set one of the biggest local market trendsLight off-road trim was released in the late 1990s and became a hitCrossovers rose and encouraged Fiat to make serious decisionsCurrent lineup divides tasks with Jeep to better cater to all drivers2016 Fiat Strada Adventure Many Chronicles published here prove that the automoti6 months ago Read more
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Blog postVisual identity of the 1990s caused problems beyond Taurus and Scorpio
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Blog postLatest lineup update has potential to reshape what we know about brands
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Blog postLife cycles are so complex that some actions may be counterintuitive
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Blog postHave our minds already opened enough to accept them?
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Blog postCar Design Trends50th Pride Month Has Automakers More Involved Than EverPublic displays of support not only respect how customers think and act today but also help establish a safer work environment Clique para ler em português
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FCA North America’s corporate photo in support of the 2020 Pride Month If you’ve read this page for a long time, the picture above might give you a feeling of déjà vu: the Chronicl6 months ago Read more -
Blog postThe technology exists and people know how to use it. Let the transition conclude
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Books By Danillo Almeida
$2.40
Você já ouviu falar do carro apelidado de Zé do Caixão? Das transformações que se faziam nos anos 1980? E dos nichos de mercado que não existem em nenhum outro país? A relação que o povo brasileiro mantém com o automóvel tem sido responsável por eventos únicos ao longo das últimas décadas. Este livro apresenta tudo isso em nove capítulos. Você nunca mais vai ver os carros brasileiros como antes!
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O Carro e a Marca (Portuguese Edition)
Aug 4, 2020
$2.00
Mesmo fora do setor automobilístico, temos o costume de pensar no conceito de marca como sendo apenas o logotipo da empresa. Não há dúvida que ele é um símbolo forte e carregado com os valores que a empresa defende. Porém, é apenas uma parte do que a marca pode ser.Marcas ajudam o fabricante a passar uma mensagem ao público; norteiam o trabalho que ele deve fazer. Portanto, a influência que uma marca exerce em um fabricante pode chegar a todos os seus setores. E isso, é claro, é multiplicado se o fabricante opera com várias marcas.Em seis capítulos, este livro apresenta alguns detalhes do trabalho feito pelos fabricantes de carros para gerenciar as marcas que detêm. Com esta leitura, você poderá conhecer melhor a oferta feita na sua região e escolher o carro que mais condiz com o que você procura.
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The Car and the Brand
Nov 10, 2017
$2.99
Brand is an abstract concept which most of us would try to define, from the top of our heads, as a company’s name and logo. Those two are its most objective expressions, indeed, but are hardly its only ones. The brand’s importance in a company can affect its entire activity. This book is dedicated to this topic with focus on the automotive industry.
In six chapters, this book explains how automotive brands have been used and transformed until they became what they are today, as well as what it means to manufacturers and buyers and how it is effectively applied. Understanding what brands represent is a sure way to enjoy much more of what modern cars can offer you.
In six chapters, this book explains how automotive brands have been used and transformed until they became what they are today, as well as what it means to manufacturers and buyers and how it is effectively applied. Understanding what brands represent is a sure way to enjoy much more of what modern cars can offer you.
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Paperback
Mile Number One
Feb 24, 2017
$4.99
Learning about cars does not have to be challenging. "Mile Number One" presents several of the main components of an automobile with simple language, and focuses on people who are interested in this topic, but does not have much prior knowledge yet. Design, mechanics, market, performance... Go ahead, discover a new part of the automobile every day!
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Quilômetro Um (Portuguese Edition)
Jan 29, 2017
$4.99
Entender de carros não precisa ser um desafio. "Quilômetro Um" é uma compilação dos principais componentes de um automóvel escrita de maneira simples, focada em quem tem interesse no assunto, mas ainda não possui grande conhecimento prévio no mesmo. Design, mecânica, mercado, performance... Conheça uma parte nova do automóvel a cada dia, sem esforço!
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