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Dark Data: Why What You Don’t Know Matters Illustrated Edition, Kindle Edition
A practical guide to making good decisions in a world of missing data
In the era of big data, it is easy to imagine that we have all the information we need to make good decisions. But in fact the data we have are never complete, and may be only the tip of the iceberg. Just as much of the universe is composed of dark matter, invisible to us but nonetheless present, the universe of information is full of dark data that we overlook at our peril. In Dark Data, data expert David Hand takes us on a fascinating and enlightening journey into the world of the data we don't see.
Dark Data explores the many ways in which we can be blind to missing data and how that can lead us to conclusions and actions that are mistaken, dangerous, or even disastrous. Examining a wealth of real-life examples, from the Challenger shuttle explosion to complex financial frauds, Hand gives us a practical taxonomy of the types of dark data that exist and the situations in which they can arise, so that we can learn to recognize and control for them. In doing so, he teaches us not only to be alert to the problems presented by the things we don’t know, but also shows how dark data can be used to our advantage, leading to greater understanding and better decisions.
Today, we all make decisions using data. Dark Data shows us all how to reduce the risk of making bad ones.
- ISBN-13978-0691234465
- EditionIllustrated
- PublisherPrinceton University Press
- Publication dateFebruary 18, 2020
- LanguageEnglish
- File size1224 KB
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"David Hand shines a bright light onto the dark corners of statistics. This is a learned book but a witty, readable, and important one. I learned a lot and so will you."―Tim Harford, author of Fifty Inventions That Shaped the Modern Economy and presenter of the BBC series More or Less
"It is hard to think of anyone having anything at all to do with data-driven decisions who couldn't benefit from reading this book. David Hand effortlessly guides the reader through the many pitfalls of dark data."―Arno Siebes, Universiteit Utrecht
"This unique and much-needed book provides an accessible guide to dark data at a time when general awareness of the phenomenon is declining."―Geert Molenberghs, Universiteit Hasselt and KU Leuven --This text refers to the paperback edition.
Product details
- ASIN : B07VZWT2R2
- Publisher : Princeton University Press; Illustrated edition (February 18, 2020)
- Publication date : February 18, 2020
- Language : English
- File size : 1224 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : Not Enabled
- Print length : 337 pages
- Best Sellers Rank: #379,128 in Kindle Store (See Top 100 in Kindle Store)
- #30 in Data Warehousing (Kindle Store)
- #61 in Social Aspects of the Internet
- #77 in Data Warehousing (Books)
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Reviewed in the United States on December 16, 2020






