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Data-Driven Business Models (with CD-ROM) 1st Edition

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Alan Weber (Author)
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Alan Weber (Author)
3.7 out of 5 stars 4 customer reviews
ISBN-13: 978-0324222333
ISBN-10: 0324222335
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Product Details

  • Hardcover: 288 pages
  • Publisher: South-Western Educational Pub; 1 edition (July 28, 2005)
  • Language: English
  • ISBN-10: 0324222335
  • ISBN-13: 978-0324222333
  • Product Dimensions: 9.5 x 6.3 x 1.1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,047,405 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

1.0 out of 5 starsBeware of the first two reviews for this book
By Amazon Customer VINE VOICE on November 6, 2006
Format: Hardcover
"John Goodman" and "John C. Trewolla" only have one review apiece, and it is for this book, and they are both from 'Kansas City' and they both give the book '5 stars' - evidently the author does know something about marketing ;)

The author is from Kansas City.
2 Comments 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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5.0 out of 5 starsImmediately useful ideas!
By John C. Trewolla on September 16, 2005
Format: Hardcover
I knew we needed to change our marketing strategy because the "same old same old" was just not working any more -- but this book showed me HOW to decide which changes were going to be profitable. It is readable, understandable and even occasionally entertaining and is consistently interesting. It's completely practical, too -- which means we can actually use the information it presents.
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5.0 out of 5 starsDemystifies Measurement Analytics
By John Goodman on October 7, 2005
Format: Hardcover
Data-Driven Business Models provides an extensive yet straightforward look into accountable marketing. It demystifies measurement analytics by breaking them down in clear and concise terms. This book is highly useful for business managers from all sectors who want more accountability of their marketing investments.
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