- Unknown Binding
- Publisher: John Wiley & Sons.; 17486th edition (February 28, 2010)
- Language: English
- ASIN: B008NV5RCE
- Average Customer Review: 4.5 out of 5 stars See all reviews (54 customer reviews)
- Amazon Best Sellers Rank: #2,384,159 in Books (See Top 100 in Books)
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know [DATA DRIVEN MARKETING] [Hardcover] Unknown Binding – February 28, 2010
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Top Customer Reviews
At first you can be a bit fascinated about the author's talking about the importance of data in marketing and so many important case histories. I firstly read this book when I was still quite inexperienced about marketing and thought "wow this is a great book and finally something more quantitative!". But now after second and third reading and some another tenth of marketing books, I can say my first impression was really wrong. As the other 2-star reviewer said this book is useless. If your thinking, like mine, is that a data-driven marketing book should be operational and practical to be effective, expecially if your background is technical or scientific and "regression" is not a strange word for you, do not buy this book: you would be very disappointed.
Data-Driven Marketing accomplishes the one thing that is most critical when running a marketing organization: using data to drive profits. He stresses the critical relationships between business and IT and how, in concert, these two forces can truly revolutionize business results. Using enterprise customer, operational and transactional data in the 15 metrics are key. His book also points out the power of Voice of the Customer data and how its continued mining is important to driving marketing strategy. Another advantage of his metrics are their versatility: simply put...they are industry agnostic.
Mark also does more than just lay out case after case of why these metrics make sense for any marketer. He also interjects fun and humor during the process. This is an aspect any reader can enjoy.
Data-Driven Marketing is an absolute must-have for any marketer interested in good, solid, directional marketing analytics.
George A. Labanaris
Most Recent Customer Reviews
Wow! There is a lot of books on marketing theory out there, but this book really gives you the metrics and tools to be an effective marketer. Read morePublished 7 months ago by Kevin Campbell
Really great handbook for digital marketers! I use it as the 2nd text in the MBA class that I teach, MKTG 691 Digital Marketing at Virginia Commonwealth University in Richmond, VA. Read morePublished 9 months ago by Butch M. Sarma
References from where the data used for examples in data driven marketing is missing.Published 9 months ago by Anushka Dasgupta
Easy introduction to key metrics that can help marketers know what's working and what's notPublished 12 months ago by Gary S. Sachs
This book provides an excellent perspective on how to develop a data-driven marketing strategy.
Of great importance and value is the wonderful list of metrics that Dr, Jeffery... Read more
Well- written book! Mark Jeffery used many examples from other companies to explain the significance of a certain technique or to show the importance of a metric. Read morePublished 13 months ago by Vivien M.