Digital List Price: $29.95
Kindle Price: $15.99

Save $13.96 (47%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by [Jeffery, Mark]
Audible Narration
Playing...
Loading...
Paused
Kindle App Ad

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Kindle Edition

4.3 out of 5 stars 57 customer reviews

See all 4 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
$15.99

Length: 325 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible Narration:
Audible Narration
Switch back and forth between reading the Kindle book and listening to the Audible narration with Whispersync for Voice. Add narration for a reduced price of $7.49 when you buy the Kindle book.
Ready

click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

From the Inside Flap

We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having—and correctly using—the numbers.

Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:

  • Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it)

  • The 15 key metrics every marketer should know

  • The five obstacles to data-driven marketing and how to overcome them

  • In-depth examples of how to apply data-driven principles in small and large organizations

  • How to use the 15 metrics to improve the performance of your campaigns by a factor of five or more

  • New research insights from the Kellogg School of Management, America's leading marketing business school, surveying 252 Fortune 1000 firms, encompassing $53 billion of annual marketing spending

  • Free downloadable ROMI templates for all examples given in the book

Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area. Pick up this essential guide today and you'll not only come out on top, but know (and measure) the reason why.

From the Back Cover

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

Praise for Data-Driven Marketing

"To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability."
John M. Boushy, former CEO, Ameristar Casinos, Inc.

"A groundbreaking combination of research, frameworks, and pragmatic advice for both controlling and radically improving marketing. A must-read for the entire marketing organization, from the CMO to the front lines."
Barry Judge, Executive Vice President and Chief Marketing Officer, Best Buy

"Business-to-consumer marketing and business-to-business marketing are very different. Through detailed examples, this outstanding book shows how to apply data-driven marketing in both worlds for real results. This book is for anyone in business, not just marketing, who wants to step up the performance of their marketing."
David G. Bills, Senior Vice President and Chief Marketing and Sales Officer, DuPont

"Every year, baseball teams go to places like Florida and Arizona to run through the basics which are the cornerstone of performance excellence. This book is the marketing equivalent of taking all those ground balls. An essential read for every marketer who cares about—and wants to improve upon—the science of their craft."
Derek Ungless, Executive Vice President and Chief Marketing Officer, DSW Shoe Warehouse


Product details

  • File Size: 6294 KB
  • Print Length: 325 pages
  • Page Numbers Source ISBN: 0470504544
  • Publisher: Wiley; 1 edition (January 29, 2010)
  • Publication Date: January 29, 2010
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00371V7I8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #180,865 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Rated by customers interested in
Marketing & Sales
4.3 out of 5 stars
4.3 out of 5 stars
Business & Economics Books
4.3 out of 5 stars
4.3 out of 5 stars
Marketing & Sales Books
5.0 out of 5 stars
5.0 out of 5 stars

Top customer reviews

on February 12, 2012
Format: Hardcover|Verified Purchase
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on May 1, 2015
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on August 28, 2016
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on July 11, 2015
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on December 3, 2013
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on November 29, 2010
Format: Hardcover|Verified Purchase
0Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on May 11, 2011
Format: Hardcover|Verified Purchase
0Comment| 4 people found this helpful. Was this review helpful to you?YesNoReport abuse
on June 5, 2013
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Most recent customer reviews

Set up an Amazon Giveaway

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know