Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know 1st Edition

4.4 out of 5 stars 175 ratings
ISBN-13: 978-0470504543
ISBN-10: 9780470504543
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Editorial Reviews

From the Inside Flap

Make data-driven marketing work for you

We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having—and correctly using—the numbers.

Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:

  • Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it)
  • The 15 key metrics every marketer should know
  • The five obstacles to data-driven marketing and how to overcome them
  • In-depth examples of how to apply data-driven principles in small and large organizations
  • How to use the 15 metrics to improve the performance of your campaigns by a factor of five or more
  • New research insights from the Kellogg School of Management, America's leading marketing business school, surveying 252 Fortune 1000 firms, encompassing $53 billion of annual marketing spending
  • Free downloadable ROMI templates for all examples given in the book

Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area. Pick up this essential guide today and you'll not only come out on top, but know (and measure) the reason why.

From the Back Cover

Make data-driven marketing work for you

We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having―and correctly using―the numbers.

Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:

  • Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it)
  • The 15 key metrics every marketer should know
  • The five obstacles to data-driven marketing and how to overcome them
  • In-depth examples of how to apply data-driven principles in small and large organizations
  • How to use the 15 metrics to improve the performance of your campaigns by a factor of five or more
  • New research insights from the Kellogg School of Management, America's leading marketing business school, surveying 252 Fortune 1000 firms, encompassing $53 billion of annual marketing spending
  • Free downloadable ROMI templates for all examples given in the book

Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area. Pick up this essential guide today and you'll not only come out on top, but know (and measure) the reason why.



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Product details

  • ASIN ‏ : ‎ 0470504544
  • Publisher ‏ : ‎ Wiley; 1st edition (February 8, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 9780470504543
  • ISBN-13 ‏ : ‎ 978-0470504543
  • Item Weight ‏ : ‎ 1.15 pounds
  • Dimensions ‏ : ‎ 6.2 x 1.1 x 9.2 inches
  • Customer Reviews:
    4.4 out of 5 stars 175 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
175 global ratings
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Top reviews from the United States

Reviewed in the United States on April 23, 2018
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Reviewed in the United States on June 1, 2019
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Reviewed in the United States on January 30, 2019
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Reviewed in the United States on December 16, 2015
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Reviewed in the United States on January 29, 2021
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Reviewed in the United States on June 14, 2015
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Reviewed in the United States on February 12, 2012
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Top reviews from other countries

Jonathan D.
4.0 out of 5 stars The advice is good.
Reviewed in the United Kingdom on February 5, 2020
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2 people found this helpful
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frederic kalinke
5.0 out of 5 stars Very practical guide to data-driven marketing
Reviewed in the United Kingdom on June 25, 2014
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3 people found this helpful
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Khurram Chaudhry
5.0 out of 5 stars Must read for marketers
Reviewed in the United Kingdom on August 21, 2019
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Nelson
5.0 out of 5 stars Very good book
Reviewed in the United Kingdom on April 27, 2019
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Luigi S.
4.0 out of 5 stars Revolucionario cuando salió
Reviewed in Spain on October 17, 2019
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