- Paperback: 384 pages
- Publisher: Digital Press; 1 edition (July 29, 1999)
- Language: English
- ISBN-10: 1555582222
- ISBN-13: 978-1555582227
- Product Dimensions: 9.2 x 7 x 0.8 inches
- Shipping Weight: 1.3 pounds
- Average Customer Review: 3.0 out of 5 stars See all reviews (6 customer reviews)
- Amazon Best Sellers Rank: #6,166,774 in Books (See Top 100 in Books)
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Data Mining Your Website 1st Edition
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...a well-written treatise on the method and value of extracting information about transactions on web sites. If readers are looking for justification to initiate data mining, the first chapter presents several good arguments that can be used to strengthen a business case study. Through the book, but especially in the final chapter about putting all the parts together, Mena's advice inserted between instruction is practical, appropriate, and obviously based on experience. In short the book is highly recommended, without reservation. - First Monday, August 200
From the Publisher
Digital Definition: Data mining is a set of techniques by which companies can examine large pools of data, such as customer account information, and identify important patterns, such as profiles of likely repeat customers. Based on neural networking and algorithm technologies, data mining is becoming both more powerful and increasingly easy and cheap to do.
Top Customer Reviews
When my clients ask me to recommend a book on website datamining, this is the one I recommend. I am buying more copies, for myemployees, and because it is hard to get the book back when I lend itto clients :-)...
Most Recent Customer Reviews
This book contains case studies from various data mining software. It does not contain any specific theory or practical examples for implementing a web analytics strategy for your... Read morePublished on January 21, 2006 by Stayros Angelides