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Data Science for Fundraising: Build Data-Driven Solutions Using R Paperback – February 14, 2018
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★ Data Science for Fundraising" delivers solid, comprehensive coverage of today's state of the art data science techniques -- not only for targeting your fundraising, but also optimizing it in various other ways. Brought to you by two seasoned veterans, this book will guide you with detailed, hands-on instructions. I greatly recommend it! --- Eric Siegel, Ph.D., founder of Predictive Analytics World and author of "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die"
★ Whether you are a large team or a one-person shop; whether you are new to fundraising, new to analytics, or new to both, you are likely to find a lot of ideas here. Even seasoned veterans are likely to learn some tips and tricks— I certainly came away with a few of my own! --- Brett Lantz, author of "Machine Learning with R"
★ The objective, organization and content of the book make it an invaluable addition to any serious data scientist's library. --- Bala Deshpande, Ph.D, Senior Managing Consultant, Watson and AI Solutions Center of Competence, and author of Predictive Analytics and Data Mining
★ Over the past twenty years, fundraising has become one of the most competitive industries on the planet. Future fundraising success for organizations of all shapes and sizes will depend almost entirely on the ability to effectively and seamlessly integrate strategy, technology, and human capital. This book takes an "over the horizon" view of data science and highlights the growing role the field of analytics is playing to drive innovation while optimizing results. Ashutosh and Rodger have done a masterful job of packaging a broad spectrum of tools, philosophy, and best practices that every fundraising shop can benefit from. --- Dondi Cupp, Associate Vice President, University of Michigan
★ Whether you're a data scientist, analyst or a development professional that's driven by information, Data Science for Fundraising is a definitive and comprehensive study that will inspire you to turn data into action. This is really a fantastic work. --- Ben Tompkins, Senior Associate Vice President and Chief Operating Officer, Emory University
★ Ashutosh and Rodger are two individuals leading with thought and action on the vanguard of the data science revolution in the Advancement profession. This book represents a “how to guide” for analysts at all levels to transform static data into dynamic insights. Advancement leaders must get familiar with this aspect Advancement Services as we continue to approach the business of philanthropy with more sophistication in an ever changing world. --- Aaron Westfall, Director of Development, University of Cambridge
About the Author
The author of Tableau Data Visualization Cookbook, Ashutosh R. Nandeshwar is one of the few analytics professionals in the higher education industry who has developed analytical solutions for all stages of the student life cycle. He enjoys speaking about the power of data, as well as ranting about data professionals who chase after "interesting" things. He received his PhD/MS from West Virginia University and his BEng from Nagpur University, all in industrial engineering. Currently, he is leading the data science, reporting, and relationship management efforts at the University of Southern California.
Rodger completed his graduate studies in information, analysis and retrieval at the University of Michigan, where he was a member of the Michigan Data Sciences team and co-founded the Student Organization for Information, Analysis, and Retrieval. In his spare time, Rodger speaks at various conferences, teaches machine learning workshops and volunteers on data projects that benefit non-profits.
You can learn more on his website at rodgerdevine.blog/ or follow him on Twitter @xdanalysis.
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are easy to follow and covers a large variety of exploratory, predictive and machine learning techniques.
This is a great addition to the advancement literature. It helps "lift all boats" in terms of data science in institutional fundraising.
The thing that I admire most about this book is the lighthearted nature of it while also getting as technical as needed to achieve significant business goals. You will find humor and motivation sprinkled throughout the book, along with signs that these two know how to have a good time. In short, this is not a dry textbook that will feel like a chore to read.
In fact, the authors have found the perfect mix of readable definitions, easy to follow code, diagrams that supplement the main ideas, and a very logical flow that helps connect the dots.