Data Smart: Using Data Science to Transform Information into Insight 1st Edition

4.5 out of 5 stars 336 ratings
ISBN-13: 978-1118661468
ISBN-10: 111866146X
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Editorial Reviews

From the Inside Flap

"Data Smart makes modern statistic methods and algorithms understandable and easy to implement. Slogging through textbooks and academic papers is no longer required!"
Patrick Crosby, Founder of StatHat & first CTO at OkCupid

"When Mr. Foreman interviewed for a job at my company, he arrived dressed in a 'Kentucky Colonel' kind of suit and spoke about nonsensical things like barbecue, lasers, and orange juice pulp. Then, he explained how to de-mystify and solve just about any complex 'big data' problem in our company with simple spreadsheets. No server clusters, mainframes, or Hadoop-a-ma-jigs. Just Excel. I hired him on the spot. After reading this book, you too will learn how to use math and basic spreadsheet formulas to improve your business or, at the very least, how to trick senior executives into hiring you as their data scientist."
Ben Chestnut, Founder & CEO of MailChimp

"You need a John Foreman on your analytics team. But if you can't have John, then reading this book is the next best thing."
Patrick Lennon, Director of Analytics, The Coca-Cola Company

Most people are approaching data science all wrong. Here's how to do it right.

Not to disillusion you, but data scientists are not mystical practitioners of magical arts. Data science is something you can do. Really. This book shows you the significant data science techniques, how they work, how to use them, and how they benefit your business, large or small. It's not about coding or database technologies. It's about turning raw data into insight you can act upon, and doing it as quickly and painlessly as possible.

Roll up your sleeves and let's get going.

Relax — it's just a spreadsheet

Visit the companion website at www.wiley.com/go/datasmart to download spreadsheets for each chapter, and follow them as you learn about:

  • Artificial intelligence using the general linear model, ensemble methods, and naive Bayes
  • Clustering via k-means, spherical k-means, and graph modularity
  • Mathematical optimization, including non-linear programming and genetic algorithms
  • Working with time series data and forecasting with exponential smoothing
  • Using Monte Carlo simulation to quantify and address risk
  • Detecting outliers in single or multiple dimensions
  • Exploring the data-science-focused R language

From the Back Cover

"Data Smart makes modern statistic methods and algorithms understandable and easy to implement. Slogging through textbooks and academic papers is no longer required!"
Patrick Crosby, Founder of StatHat & first CTO at OkCupid

"When Mr. Foreman interviewed for a job at my company, he arrived dressed in a 'Kentucky Colonel' kind of suit and spoke about nonsensical things like barbecue, lasers, and orange juice pulp. Then, he explained how to de-mystify and solve just about any complex 'big data' problem in our company with simple spreadsheets. No server clusters, mainframes, or Hadoop-a-ma-jigs. Just Excel. I hired him on the spot. After reading this book, you too will learn how to use math and basic spreadsheet formulas to improve your business or, at the very least, how to trick senior executives into hiring you as their data scientist."
Ben Chestnut, Founder & CEO of MailChimp

"You need a John Foreman on your analytics team. But if you can't have John, then reading this book is the next best thing."
Patrick Lennon, Director of Analytics, The Coca-Cola Company

Most people are approaching data science all wrong. Here's how to do it right.

Not to disillusion you, but data scientists are not mystical practitioners of magical arts. Data science is something you can do. Really. This book shows you the significant data science techniques, how they work, how to use them, and how they benefit your business, large or small. It's not about coding or database technologies. It's about turning raw data into insight you can act upon, and doing it as quickly and painlessly as possible.

Roll up your sleeves and let's get going.

Relax — it's just a spreadsheet

Visit the companion website at www.wiley.com/go/datasmart to download spreadsheets for each chapter, and follow them as you learn about:

  • Artificial intelligence using the general linear model, ensemble methods, and naive Bayes
  • Clustering via k-means, spherical k-means, and graph modularity
  • Mathematical optimization, including non-linear programming and genetic algorithms
  • Working with time series data and forecasting with exponential smoothing
  • Using Monte Carlo simulation to quantify and address risk
  • Detecting outliers in single or multiple dimensions
  • Exploring the data-science-focused R language


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Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (November 12, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 111866146X
  • ISBN-13 ‏ : ‎ 978-1118661468
  • Item Weight ‏ : ‎ 1.6 pounds
  • Dimensions ‏ : ‎ 7.3 x 0.8 x 9.1 inches
  • Customer Reviews:
    4.5 out of 5 stars 336 ratings

About the author

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John is the Chief Data Scientist for MailChimp.com. He's also a recovering management consultant who's done a lot of analytics work for large businesses (Coke, Royal Caribbean, Intercontinental Hotels) and the government (DoD, IRS, DHS).

These days John does all sorts of awesome data science for MailChimp, and he blogs for fun about analytics through narrative fiction at AnalyticsMadeSkeezy.com. Spoiler alert: the characters who do meth are frequently confused or in peril. John does not do meth.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
336 global ratings

Top reviews from the United States

Reviewed in the United States on June 1, 2016
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Reviewed in the United States on May 21, 2017
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Reviewed in the United States on June 12, 2017
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Reviewed in the United States on December 17, 2015
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Top reviews from other countries

J. Norman
5.0 out of 5 stars cool author, and written with humour. Unfortunately this does not make it any easier
Reviewed in the United Kingdom on October 4, 2014
17 people found this helpful
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JJ McChesney
5.0 out of 5 stars Brilliant.
Reviewed in the United Kingdom on October 27, 2019
j b taylor
5.0 out of 5 stars Makes relatively complex concepts very simple
Reviewed in the United Kingdom on May 28, 2014
10 people found this helpful
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D Edwards
4.0 out of 5 stars A brilliant foundation with actionable explanations
Reviewed in the United Kingdom on December 4, 2014
7 people found this helpful
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John
5.0 out of 5 stars challenging but incredibly useful. If you are looking for proper learning on ...
Reviewed in the United Kingdom on August 2, 2015
One person found this helpful
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