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Data Visualization For Dummies 1st Edition

3.6 out of 5 stars 14 customer reviews
ISBN-13: 978-1118502891
ISBN-10: 1118502892
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From the Publisher

Miko Yuk

Stephanie Diamond

Big Data Is Big Business

When it comes to interpreting the tremendous amounts of information available in today's business world, data visualization is a critical tool. Organizations are clamoring to find visualization experts to help express and explain data in meaningful ways so that their big data can lead to big business.

Get to Know Your Audience

When you think about creating data visualizations, your mind probably goes immediately to the type of chart style you’ll use or the data that will populate it. But, before you make those choices, you need to take a step back and consider who the audience is for your visualization and how you will ensure that it has value to them.

It's About More Than Good Design

It’s true that there are critical decisions that should be made about a variety of details that go into your visualization, but without robust user adoption, it will be a wasted effort. Here are five things you need to consider when creating visualizations that will enthusiastically be used.

Five Ways to Win Users for Your Data Visualizations:

  • Understanding Your User's Goals: It would be very easy to establish goals for your visualization if everyone who used them had the same agenda. Unfortunately, this is rarely the case. Even in a small department, users have different needs that may not overlap. While the differences may seem subtle, they really aren't, and the only way to ensure you have a handle on these nuances is to meet with your major stakeholders to identify their needs and secure their buy-in.
  • Knowing How Often the Data Will Be Accessed: The data you choose to populate your visualization with is the key to its value. When choosing data you want to be very clear about how often you expect users will need fresh data. Once that is determined, make sure users know when they can expect the data to be refreshed and how to go about accessing new content.
  • Choosing the Right Look: When we talk about the right "look", we are referring to things like the type of colors, navigation, fonts, and icons that are used. When creating your visualization, be sure to consider things like colors associated with a company's brand, readability of fonts, and the best way to display your data so that users can navigate it with little to no instruction.
  • Displaying Credibility: If users believe that your visualization lacks credibility, no amount of marketing will encourage them to use it, but how do you add something intangible, like credibility, to your design? It's simple if you consistently include copyright information letting users know that you stand by your data, terms and conditions that outline how the visualization can be displayed, and your company logo to help users recognize and remember your brand.
  • Announcing Its Availability: Don't make your users find your data by accident. Whether your audience is internal or external, you have to vigorously promote your visualizations to let people know they exist and that they will be maintained and updated on a regular basis. You'll be surprised at how much attention your visualizations can receive with just a little promotion. So, don't be afraid to herald their entrance everywhere you can.

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Product details

  • Paperback: 256 pages
  • Publisher: For Dummies; 1 edition (January 21, 2014)
  • Language: English
  • ISBN-10: 1118502892
  • ISBN-13: 978-1118502891
  • Product Dimensions: 7.4 x 0.4 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars 14 customer reviews
  • Amazon Best Sellers Rank: #280,863 in Books (See Top 100 in Books)
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