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About David Gaughran
David Gaughran was born in Ireland but now lives in a quaint little fishing village in Portugal, although this hasn't increased the amount of time he spends outside the house. He writes historical fiction and science fiction under another name, has helped thousands of authors publish their work through his workshops, blog, and writers' books - Let's Get Digital, Strangers to Superfans, BookBub Ads Expert, and Amazon Decoded - and has also created giant marketing campaigns for some of the biggest self-publishers on the planet. Visit DavidGaughran.com to get yourself a free book.
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Titles By David Gaughran
• Learn what Visibility Marketing is and how understanding Amazon’s philosophy can boost your sales.
• Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths.
• Decode the ways Amazon recommends millions of books to readers every single day.
• Implement proven marketing plans, optimized for maximum Amazon visibility.
Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.
*Learn the five stages in the Reader Journey.
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.
It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.
The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
[Updated edition, published August 2020.]
*Create attractive ad images to turn browsers into buyers.
*Optimize your targeting to attract the right readers.
*Manage your bids effectively to drive more sales for less money.
*Learn when to run your BookBub campaigns for maximum impact.
*Boost discovery of your books and improve visibility.
*Train the retailers to recommend your books to the right customers.
*Turbocharge series sales to dominate the charts with multiple books simultaneously.
BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.
Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.
EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!
Praise for BookBub Ads Expert:
"David Gaughran knows more about book marketing than anyone on the planet. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--USA Today bestselling author Ernest Dempsey
"Gaughran's at it again: making my question my whole marketing strategy. He somehow always knows more than the rest of us, but he always swoops in to spoon-feed us tasty morsels of marketing brilliance like a giant, beautiful mama marketing bird. With BookBub Ads Expert, there's one exception: it's not just a tasty morsel--it's an entire eight-course meal!"--USA Today bestselling author Nick Thacker
"I'm so happy with what I learned in this book that as soon as I finished the digital version, I went and bought the paperback version so I could reread it and mark it up with stickies and highlights. Thank you, David Gaughran, for doing all the hard work up front."--USA Today bestselling author AL Knorr
"Another winner - everything you need to set up successful ads."--Chris Syme, author of the SMART Marketing series and host of the Smartypants Book Marketing Podcast
Table of Contents
PART I--BOOKBUB BASICS
1. How BookBub Ads Work
2. General Strategy
3. Two (or Three) Ingredients For Success
PART II--ANATOMY OF A KILLER AD
4. Attractive Images
5. Discriminate Targeting
6. CPM Bidding
PART III--TEST PREP
7. Creating Clickworthy Images
8. Generating Author Targets
9. Bidding To Be The Boss
PART IV--OPTIMIZING FOR VICTORY!
10. Building A Test Campaign
11. Evaluating Results
12. Tweakers Of The World Unite
PART V--DEPLOYING THE TROPES
13. When To Use BookBub Ads
14. Running A Promo
15. Tackling Problems
PART VI--NINJA TRICKS...
16. Also Bought Insurance
17. Get Out Of Jail Free
18. Filling The Funnel
* Boost your writing career with marketing strategies that are proven to sell more books.
* Find professional editors and cover designers which won't break the bank.
* Learn how to package and brand your book in a way that attracts the right readers.
* Discover which approaches are best for selling fiction vs. non-fiction.
* Implement powerful ways to make your ebooks more discoverable.
* Increase your visibility by optimizing keywords and categories.
* Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution.
And that's just for starters...
Praise for Let's Get Digital:
"Let's Get Digital is a must read for anyone considering self-publishing." -- JA Konrath, bestselling author of Trapped, Origin, and Whiskey Sour.
"Even with my background as an indie writer, I picked up several valuable tips...this is simply the best book about the ebook revolution that I have read." -- Michael Wallace, bestselling author of the Righteous series.
"Credible and comprehensive. I'd recommend it to any writer who is considering self-publishing or anyone interested in the current state of publishing." -- Big Al's Books and Pals - 5 stars.
"It should be THE starting point for anyone considering self-publishing today. This book is a Pixel Pick, and should be considered required reading for any Indie author." -- Pixel of Ink.
Table of Contents
1. Starting from Zero
2. Writing to Market
3. Edit, Edit, Edit
4. Covers that Sell
5. Building a Platform
6. Assembling Your Ebook
7. Sales Channels
8. Publishing Like A Pro
9. Pricing To Win
10. Your First Readers