David M. Ward
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About David M. Ward
David M. Ward is an attorney, entrepreneur and best-selling author.
He is the founder of The Attorney Marketing Center, where he writes a blog and newsletter on marketing and productivity, and the author of more than a dozen books and courses on marketing for attorneys.
Ward lives in Orange County, California with his wife Kathy. They have one daughter.
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“Recruiting up” means recruiting professionals, business owners, sales people, real estate agents, insurance brokers, financial planners, and other people with the talent and resources to build a successful network marketing business.
Author David M. Ward is an attorney who recruited hundreds of professionals in his network marketing business and built a six-figure passive income in just a few years. “When you recruit a lot of people who can recruit a lot of people,” he says, “your business can grow very quickly.”
In “Recruiting Up,” you’ll learn how he did it, and how you can, too.
In Part One, you’ll learn how to identify, approach, and recruit professional prospects. You’ll learn what to say, what to do, and what to avoid.
In Part Two, you’ll learn the best ways to find all of the professional prospects you will ever need.
** Which professionals make the best prospects, and how to choose your “specialty”
** How to recruit doctors, lawyers, and other “hard to reach” professionals
** The psychology of recruiting professionals (what to say, what to show them, what to avoid)
** Why it’s EASIER to recruit professionals than “regular” prospects
** The best way to answer the question, “What do you do?”
** The RIGHT (and wrong) way for network marketers to use social media for recruiting
** Why “attraction marketing” is a dangerous trap for many distributors
** The most common objection you’ll hear from professionals, and how to overcome it
** Simple lead generation strategies that anyone can use, starting immediately
** Stealth recruiting techniques—how to “fly under the radar” to find prospects nobody else is talking to
** And much more
“Recruiting Up” comes with a step-by-step game plan for signing up at least one professional on your team within the next seven days.
Ward was a successful attorney who started a network marketing business to escape his busy schedule and build retirement income. In his first six months in the business, he recruited 50 distributors, all professionals. Eventually, he recruited hundreds of professionals and found the time freedom and retirement income he never had in more than twenty years of practicing law.
Now, he wants to show you how you can do it.
“I want you to know that you do not need to be a professional to recruit professionals. You don’t have to be a great recruiter or have any special talent,” he says. “You can do this even if you’re brand new. If you know the basics of recruiting, this book shows you everything else you need to know.”
In his first book, “Recruit and Grow Rich,” Ward describes the system he used to recruit a large number of distributors in a short period of time. “Recruit and Grow Rich” is about recruiting quantity. “Recruiting Up” is about recruiting quality.
“Quantity will always be important,” Ward says, “but WHO you recruit is more important than how many.”
He admits that building a successful business takes a lot of work and there are no shortcuts. “But. . . if you’re going to recruit anyone,” he says, “recruiting professionals is the closest thing to a shortcut I’ve ever seen.
"By Far The Best & Most Complete Resource for Network Marketing!" --Erik Christian
"Incredible Resource for Anyone in Network Marketing!" --Marcia J. LeVoir
In network marketing nothing is more important than recruiting. If you want passive income, you’ve got to build a team. Unfortunately, many MLM distributors struggle with recruiting.
They can’t get prospects to look at the presentation. They invite people to events but they don’t show up. They follow-up repeatedly but people don’t call them back.
What if there was a way to get almost everyone you approach to look at your business presentation? What if you could find out immediately if they were interested? What if you knew how to get more exposures done in a day than you now do all week?
Do you think you might get more people to sign up?
In Recruit and Grow Rich, that's exactly what you’ll learn how to do.
Author David M. Ward is an attorney who started a network marketing business to build retirement income. His schedule only allowed him to work the business a few hours a week and his business grew slowly. Frustrated with his results, he set out to find ways to “recruit smarter” and quickly sign up more prospects.
His methods worked. In his first few years he signed up hundreds of distributors and created a six-figure passive income. In this book, Ward lays out the system he used to quickly identify interested prospects, expose them, and get them signed up--often in a single day.
In Recruit and Grow Rich, you’ll learn:
** How to identify the BEST prospects for your multilevel marketing or direct sales business
** How to find out if someone is a good prospect in ONE MINUTE OR LESS
** How to do MORE exposures in a DAY than you now do all WEEK
** How to double or TRIPLE your recruiting results by using different approaches for different people
** A simple way to increase the “show up” ratio for prospects you invite to live events and conference calls
** How to control the entire exposure process (THE KEY to recruiting MORE people with LESS effort)
** The TRUTH about duplication (and why so many people get it WRONG)
** How to (finally!) stop leaving messages with people who don’t call you back
** A simple “two question” close that really works (PLUS: more closes for different situations)
** Scripts for approaching, exposing, and closing more distributors
** And much more
Recruit and Grow Rich comes with two bonus chapters:
BONUS CHAPTER 1: How to Do Three-Way Calls
You’ll learn a step-by-step method for using three-way calls to close more prospects. You get the exact words to use to get prospects on the call, and how to introduce them to your third-party expert.
BONUS CHAPTER 2: How to Handle Objections
How to handle ANY network marketing objection, including,“I don’t want to sell,” “I don’t want to approach my friends and family,” and “I don’t like MLM”.
If you’ve been disappointed with the results you’re getting in your business, that’s about to change. If you’re just getting started and want to know how to make this a profitable business instead of a costly hobby, this book shows you how.
You can QUICKLY build a successful network marketing business by recruiting smarter. Get Recruit and Grow Rich and learn how.
I’ve recruited hundreds of distributors and become a top money-earner in my company using voicemail as my primary recruiting tool.
I use one-minute voicemail messages to get leads. And I use 5-minute voicemail messages (“sizzle calls”) to recruit them.
In fact, I’ve signed up more than a few distributors using ONLY a 5-minute sizzle call.
Now, it’s your turn.
This book shows you everything you need to know to use voicemail messages to build a successful network marketing business.
You’ll learn how to create a simple “lead capture” voicemail message, and how to use it to get all the leads you want.
You’ll learn how to create an effective “sizzle call” voicemail message and use it to recruit distributors into your business.
You’ll learn how to leave a voicemail message (on a prospect’s voicemail or answering machine) that gets them to call you back.
And you get SCRIPTS you can use as models for your scripts, including actual scripts I use in my business.
— How to write scripts that get prospects to say, “I’m interested—tell me more”
— How long to make your messages—what’s too long? What’s too short?
— Where to get a FREE voicemail account for your messages—the service I use and recommend
— The easiest, “low tech” way to record your messages
— How to PROMOTE your lead capture message—what I do and recommend (with more scripts)
— Tracking your numbers—what’s a “good” response and how to make it better
— How to use sizzle calls to quickly find interested prospects—the EXACT method I use
— How to create scripts for recruiting doctors, lawyers, business owners, and other professionals
— How to get your first message set up in ONE HOUR or Less!
Voicemail messages are the ultimate lead capture and recruiting tool. They’re easy to set up, easy to use, and they work like crazy.
Instead of spending hours talking to prospects and following-up with them again and again, only to find out they’re not interested, voicemail messages let you find out who is (and isn’t) interested in a few minutes.
If you want to recruit more, and recruit faster, you should be using voicemail messages to build your business. This book shows you how.
The book is divided into five parts:
Part 1: Lead Capture Messages: Sample scripts and step-by-step instructions for creating your own messages.
Part 2: Sizzle Calls: More scripts, and a simple way to create the ideal message for your business.
Part 3: Recording and Promoting Your Messages: How to set up your voicemail account, how to record your messages, and how to promote and use those messages.
Part 4: How to Leave a Voicemail Message That Gets Prospects to Call You Back: When you should (and shouldn’t) leave a message on the prospect’s voicemail or answering machine, and what to say if you do.
Part 5: Quick Start Guide: A step-by-step checklist of everything you need to get started.
Simply put, this book shows you everything you need to know to create and use recorded messages to get more leads, recruit more distributors, and build your network marketing business.
David M. Ward is an attorney and business owner.
Are you an experienced author looking to write faster and publish more books?
Are you a busy professional or business owner who wants to publish a book to promote your business or practice?
Well, guess what? Writing a book doesn’t need to take weeks or months—you can get it done in a few hours.
I know. I just did it. I wrote and published a high-quality non-fiction book in less than 8 hours and it was the easiest book I’ve ever written.
Imagine starting a book in the morning and having it up for sale before you go to bed that night. “The Easy Way to Write a Book” shows you how I did it, and how you can do it, too—even if you’ve never written anything before.
Okay, so how did I do it? How did I write and publish a high-quality book in less than 8 hours?
I did it by interviewing an attorney I know and publishing the interview.
You can write a book this way. You can interview one or more experts, via phone or email, and use those interviews to create some or ALL of the contents of your book.
You ask questions, they answer, and most of your book is done. And your book will be high quality because it contains the ideas and advice of successful people with valuable information to share.
You can interview anyone who knows something other people want to know: small business owners, professionals, artists, authors, entertainers, athletes, YouTube stars, gourmet chefs, sales people, consultants, or anyone else who can talk about what they know or how they do what they do.
If they know something that other people want to know, you can turn it into a book.
— You don’t need to be an expert in your subject. You only need to know enough to ask some intelligent questions.
— You don’t need to be a great interviewer. Your expert(s) do most of the talking.
— You don’t need to be a great writer. There is very little writing to do.
— You can do everything via email or over the phone or Skype with nearly anyone in the world.
— You don’t need to spend weeks or months writing and re-writing—you can get everything done in a few hours.
The biggest benefit of writing a book this way is that the people you interview will promote your book to their clients, colleagues, subscribers, prospects, and friends.
Your expert(s) will help you get some initial sales and reviews, helping you to turn your book into a bestseller.
WHAT YOU WILL LEARN
In “The Easy Way to Write a Book,” you’ll learn everything you need to know to quickly write a non-fiction book on almost any topic:
— How to choose the right topic for your book
— How to find the right expert(s)
— How to approach the experts and set up the interviews
— Where to get questions for the interview(s)
— How to conduct the interview from start to finish
— How to do interviews exclusively by email
— How to transcribe recorded interviews—free and low-cost options
— The best ways to organize your book’s content
— The simple way to create an introduction and conclusion
— How to turn your book into a bestseller
— And more
Anyone can use this method to quickly write and publish a book. And since you’ll never run out of experts to interview, you’ll never run out of ideas for books.
If you want to get more referrals and you’re willing to do something to make that happen, this book will help.
My name is David Ward. I’m an attorney, marketing consultant to attorneys, business owner, and author. I was recently interviewed by an attorney friend about using referrals to build a successful law practice.
This book presents an edited version of the interview and additional tips about using referrals to build a law practice.
We began this interview by discussing the benefits of referrals. If getting referrals isn’t one of your top marketing priorities, by the time you finish this book you’ll know why it should be.
We also discussed the most common mistakes lawyers make with respect to getting referrals, and how to fix them.
Finally, we talked about some of the most effective ways to get more referrals from clients and from other lawyers.
The strategies in this book will work for any attorney in any type of practice. No, you won’t learn everything you need to know about referral marketing in this brief book, but if you apply some of these strategies, you will get more referrals.
"Helps prioritize activities that create income. A must read for any new distributor." --R. Pike
The best way to train a new distributor is to get them on the phone or out in the field talking to people. They need to recruit and make some money.
But first, they need to know the basics.
"Network Marketing Made Simple" teaches new distributors the basics of network marketing. It shows them how to get their business started, how to recruit and make money, and how to get to the next level.
It doesn't replace your company or team training, it supports it. By reading this book first, new distributors will better understand the company or team training, and be more likely to follow the system they are taught.
PART 1 teaches new distributors the basics of network marketing. It shows them what they need to know and what they need to do to get their business started right.
PART 2 shows them how to recruit their first distributor. It shows them how to identify and approach prospects, how to show them information about your products or services and your business opportunity, and how to determine if their prospects are ready to take the next step.
PART 3 is about getting to the next level. It teaches distributors how to find more prospects and better prospects. They'll learn how to use events for recruiting and training, and how to become a leader and help their organization grow.
Your new distributors (or YOU if you are a new distributor) will learn:
-- Why you should LAUNCH your new business, not just start it. . . and how to do it right
-- 3 steps to recruiting your first distributor (and your second, third, fourth. . .)
-- The best ways to approach prospects and get them to look at your business and products
-- How to recruit more distributors in less time
-- How to do an effective game plan with new distributors
-- 3 types of "exposures" (and 3 ways to do them)
-- The no-pressure way to close prospects and get them signed up
-- Basic leadership skills for building your team
-- And much more
You can use this book to train new distributors, as a teaching guide on team calls, or as a self-study guide.
If you have a new distributor, or you are a new distributor, this is the book for you.
David M. Ward is an attorney, marketing consultant, and six-figure income earner in network marketing.
Today, I use Evernote to organize the information in my work and personal life and I am more organized and more productive than ever.
I use Evernote to store all of my notes and documents. I use it for research and writing. I use it for marketing. Evernote is my filing cabinet and my personal assistant. I always know where everything is and I always know exactly what I need to do.
I also found a way to use David Allen's Getting Things Done (GTD) methodology (my version of it, anyway) to manage all of my projects and tasks. I'll show you my complete task management system using nothing but Evernote in Chapter 4.
If you love Evernote and want to get the most out of it, Evernote for lawyers will show you how. You'll finally be able to gain control of all of the information and paperwork in your life and organize and prioritize everything so you get the most important things done.
David M. Ward, Esq.
Author of Evernote for Lawyers
WHAT PEOPLE ARE SAYING. . .
"Any busy lawyer who is looking for ways to get better organized and more efficient needs to read and put to use the organizational tips and tools found in “Evernote for Lawyers”. I especially enjoyed Chapter 6 entitled, “Managing Client Files and Documents”. In fact, after reading David’s book, I immediately upgraded my Evernote account to premium and begin the process of switching over to his recommended system.
"I’ve known David for many years and have enjoyed implementing his programs into our busy practice. As someone who practiced law for many years, he is without question one of the top lawyer marketing experts in the business. I value his legal insight and expertise when it comes to managing and marketing our practice."
Jon Mitch “Mitch” Jackson
2009 Orange County Trial Lawyer of the Year
2013 California Trial Lawyer of the Year
"What I really like about David’s book is that while it’s written for lawyers, there are so many nuggets of wisdom on how to use Evernote effectively and how to be more productive and efficient in your daily life. I highly recommend the book. It’s a great read!"
Daniel Gold, Esq.
Author of “Evernote: The Unofficial Guide to Capturing Everything & Getting Things Done”
"Just finished your book – thank you very much. As a financial advisor I thought (for two seconds) it might not benefit me. But as we are both dealing with tasks and clients I knew I would learn a lot. I took several pages of notes and it has helped to reshape how I plan my day."
Roland Greco Scranton, PA
"In 90 pages, Ward packs a ton of great ideas for managing email, clients, documents, and other resources in Evernote. While I know a lot about Evernote from a technology point of view, Ward really explains how to leverage it in a business sense. . . If you are fan of Evernote, you are going to really enjoy this book."
"Your book is awesome. It makes Evernote work great and I use just about every tip you give. I need to go re-read it though. Keep up the good work."
Todd Whatley, Esq.
Introduction: How to put your practice in your pocket
Chapter 1: Evernote® helps lawyers get organized and get things done
Chapter 2: Getting Started
Chapter 3: Organizing Notes and
I know how you feel. There was a time when I was in the same boat.
I had been in the business for about six months and had recruited a lot of distributors. In fact, I was one of the top recruiters in our company. But although I was earning thousands of dollars a month from the business, I had a problem.
The problem was that I was the only one on the team who was doing anything. Almost all of my income was coming from my own efforts, not from overrides.
So my business wasn’t growing. And I didn’t know why.
I’d done everything my upline taught me. I was signing up people every week. But if nobody does anything, you don’t have a business, you have a job and that’s not why I started a network marketing business.
What did I do? I spoke to a leader in our company named Ron. I told him my story and asked for his advice.
Ron explained to me “The facts of life” about network marketing. Things I’d never been told before. Although our meeting lasted only a few minutes, when it was done, I was excited because I knew exactly what I needed to do to turn things around.
I had a plan and followed it.
Within a few weeks, things started happening. My team put some sales on the books. They started recruiting, too.
My business continued to grow and within a few years, I was earning a six-figure income and MOST of it was from overrides,
In this book, I’m going to tell you what Ron told me. I’ll also share insights and lessons I’ve learned from building my business and working with my organization.
Here are some of the things you’ll learn:
— Three things I wish I knew when before I started my business
— Strategies for re-activating distributors who have slowed down or quit
— Why you only need a FEW leaders to build a HUGE business (and where to find them)
— The truth about training, game plans, and working with distributors
— What to do when your team won’t return your calls
— Techniques for getting your team to increase recruiting and production
— Multi-level marketing math (and how to use it to keep distributors from quitting)
— How to motivate unmotivated distributors—the secret used by top income earners
— No team? No problem. Here’s what to do to get some
— How to get new distributors started right—without being a babysitter
— How to find “hidden gems” in your genealogy
— The one thing you should NEVER do with your team (Don’t make the mistake I made)
— How to dramatically increase your odds of success
If your business isn’t going the way you want it to, if nobody is doing anything on your team, don’t give up. You can fix your business. This book shows you how.
My name is David Ward. I am an attorney, marketing consultant, business owner, and author. I recently had the pleasure of interviewing top appellate attorney, Steven Emmert, about his career and about what it takes to start and build a successful appellate practice.
A former trial lawyer, Steve now practices exclusively in the field of appellate advocacy. His practice was the first “appellate only” practice in Virgina, and today, he is among the top appellate lawyers in the Commonwealth.
Steve is is the founder and past chairman of the appellate practice section of the Virginia Bar Association and eminently qualified to counsel lawyers on starting and building an appellate practice.
In this book, you’ll learn:
— How he started an appellate-only practice when other attorneys told him it was “impossible”
— How he built his practice and became one of the most successful and sought after appellate attorneys in Virginia
— Advice for attorneys seeking to build an appellate practice with little or no appellate experience
— Choosing a niche market, setting fees, marketing, and dominating your market
— How to give justices the brief they want to read
— How to distinguish yourself from other lawyers in your field
— How to get referrals from other lawyers
— The one skill EVERY attorney must develop to successfully build a practice
— And more
This brief book contains the complete transcript of our interview and provides invaluable advice for attorneys in any practice area.
You don’t need a business background or any network marketing experience. You don’t need a lot of time or money. You don’t need to know a lot of people. If you have a strong desire to improve your life, if you’re coachable and willing to work, you can build a successful network marketing business.
This book shows you
** How to earn your first $1,000 (and why you need to do it FAST)
** How I got to $4,000 per month in less than six-months
** How to recruit more distributors and BETTER distributors
** How to overcome fear and procrastination
** How to schedule your day, week and month and how to stay on schedule
** Why some distributors grow faster than others—and how to speed up your journey
** Why you’re only one recruit away from explosive growth
** Why it’s EASIER to build your business quickly rather than slowly
** How to develop as a leader (and develop other leaders) and multiply your growth
** The BEST advice my upline ever game me
** And more!
You’ll learn how to get to $1,000 per month, $4,000 per month, and $10,000 per month, and what to expect along the way. You’ll see my actual numbers—how much I earned my first month, my first six months, my first year, and each year thereafter, on my way to a six-figure income.
If you’re thinking about starting a business (or have recently started one), this book will show what it takes to build a successful network marketing business. You’ll learn how to get the business off to a good start and quickly earn some income.
If you’ve been in network marketing for a while and your business isn’t growing as quickly as you would like, this book will show you how to get back on track. You’ll learn how to grow your team, increase your income, and achieve your goals.
If you’re an experienced network marketer who wants to build your income to six-figures and beyond, this book shows you how I did it and how you can, too.
Here’s how this material is organized:
Chapter 1: Earning your first $1,000
The most important part of any new business is getting it started. It’s also the most difficult. This chapter shows you what to do to earn your “belief check” and why it is vital that you do.
Chapter 2: Getting to $1,000 per month
When you are earning $1,000 per month, you have a real business. To accomplish this, you need to learn a simple system for contacting prospects and showing them your products or services and business opportunity. This chapter shows you what that system looks like and how to create a “daily method of operation” so you can accomplish this as soon as possible.
Chapter 3: Getting to $4,000 per month
Earning a consistent $4,000 per month is a turning point for many distributors. It is often the point where they give up their job or other business and put more time into building their network marketing career. This chapter shows you how to work with your customers and your team to scale up your business with less effort.
Chapter 4: Getting to $10,000 per month (and beyond)
This chapter shows you why you’re closer to $10,000 a month than you realize and how to develop the leadership skills that will help you take your business to the next level.
Can you really sell your legal services in 15 seconds or less?
No. But in 15 seconds (or less) you can show people how you can help them and find out if they want to learn more.
We're not talking about an elevator speech. This is different.
We're talking about a short (one to three sentence) benefit statement that answers the question, "What do you do?" (and no, "I'm a lawyer" doesn't cut it.)
You can use this with prospective clients, professionals, when you're being interviewed or doing a presentation, or any time you speak to someone new.
In this short report, you'll learn:
- How to create a simple "benefit statement" that tells people what you do and how you can help them (or someone they know)
- What to say BEFORE you deliver your benefit statement--to make it more effective
- What to say AFTER you deliver your benefit statement, to transition to "the next step"--an appointment, follow-up conversation, exchange of cards, etc.
- What to say when the other person asks questions or otherwise shows interest
- How to quickly get people to understand "who would make a good referral" for you
- And more
In short, this report gives you a simple way to get more prospective clients to schedule an appointment or ask to speak to you about their legal situation.
Bottom line, you'll get more clients with less effort.
Download this report and in a few minutes, you'll know exactly what to say the next time someone asks, "What do you do?"