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The 7 Day Startup: You Don't Learn Until You Launch Paperback – September 29, 2014
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About the Author
Dan Norris is a serial entrepreneur, award-winning content marketer, international speaker and the author of 4 number 1 Amazon best selling business books. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy. Dan’s books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses, with may resulting in 6 and even 7 figure businesses. Dan is also the co-founder of Black Hops Brewing, a craft beer brewery located on the Gold Coast, Australia. In 2015 Black Hops brewed the world’s first beer for the biggest entertainment franchise on earth, Call of Duty. Dan is passionate about helping people launch entrepreneurial projects. He has a paid 7 Day Startup group as well as a free Facebook group with over 12,000 members.
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Top customer reviews
The book distinguishes itself by sharing Dan's experience and comparing the theories about launching against the (very different) reality. It's insightful and(I'm ashamed to admit) sometimes humorous when Dan followed traditional advice and failed miserably because of it.
I'm currently launching my own new startup and shall be following Dans advice closely as it encourages a business that's low-risk, fun and flexible.
- Readable in under 2 hours. I consider this a great trait when ultimately we want to read less and get straight to work.
- Loved learning about Dan's own experiences, it makes him very approachable and human
- Well organized with clear layout
- A fun casual tone made reading it easy and pleasurable
- As macabre as it sounds I actually really enjoyed reading about his failures - I could relate to them and felt reassured that he offered solutions to these real-world issues.
- Loved the contrarian ideas
- Really got a lot out of the info about validation - I'm considering a pre-launch for my own startup and this book convinced me to do things differently. This single piece of advice was truly invaluable.
- Section about Wordpress wasn't so great but if you need more information it's very easy to find complimentary free courses online
- Some of the tables in the book need rotating (in the PDF version) in order to read them.
Love this framework for shipping. It's funny because I've worked with founders who still call their "startup" a startup 2 years into their business. Once you make money & have a profit, you are a business... Faster you can do that, the faster you can scale & have more impact in the world. This is a simple, yet difficult thing for many business owners to understand, but if you take the principals of the 7 Day Startup, put them into practice & become intentional about shipping, there's no reason why you're business won't flourish long after those first 7 days.
Harness the power of Big MO' (momentum) & get rockin!
~Kyle, CEO (Chief Experiment Officer)
I was reading Dan's blog posts and finding them to be tremendously insightful, valuable and BS-free. So I saw this book was on promo and downloaded it.
I read it over the course of a few nights and here's what really struck me about it: Dan chops up a lot of the black and white thinking that plagues the startup/online entrepreneur community. He makes useful distinctions regarding the validation concept that I'm already implementing in my business. I'm very much guilty of building a bunch of stuff before a single customer hands me money. After reading this it kind of dawned on me that these activities are a form of creative laziness and wishful thinking.
In addition to experience-based, no BS guidelines for launching an online business, Dan makes a compelling case for why recurring revenue businesses are superior to one-off sales models. This is also something I was able to implement right away to recraft an offer for a productized service I sell to include a recurring revenue component.
I also saw some parallels between Dan's thinking and Eben Pagan's approach. Specifically, when it comes to naming your business and setting up processes and systems so that the business can operate without you as an indispensable cog. Which also looks to the future because this makes a business easier to sell.
The book is pretty short but I wasn't disappointed by the length at all. It included some stories of actual entrepreneurs implementing these methods successfully and it wasn't full of opiate-like simplifications like the 4 hour workweek or endless theorization like the Lean Startup. Both good books but what I'm saying is Dan cuts through the BS and basically challenges the reader to ship a decent MVP and let the reaction drive next actions.
I wholeheartedly recommend this book. It's a solid, quick and enjoyable read. And the advice is very practical.
He leaves out lots of business types and products by requiring a 7-day launch. That shouldn't detract from the pursuit of longer launches. I'd say carry the idea of the fastest possible launch into your endeavors.