Introduction. 1. In the Beginning. 2. Start-Up. 3. Franchises. 4. Advertising. 5. Direct Mail. 6. Publicity. 7. Promotion. 8. Website. 9. Pricing. 10. Face-to-face sales. 11. Retail Sales. 12. Business-to-business sales. 13. Trade shows. 14. Telemarketing. 15. Customer Loyalty. 16. Customer Service. 17. Financial Crisis Solutions. 18. In the End. Appendix. Epilogue.
About the Author
From selling lemonade at construction sites at a mere five years old to starting a business-forms company in the mid-1980s that grew to more than $3 million in sales, Barry Thomsen has proven himself to be the epitome of the entrepreneurial spirit. In his variety of business ventures over the years, he has learned firsthand the importance of great customer service, business savvy, and marketing acumen. He has advised and helped many small-business owners with startup and other ideas to grow their businesses. His dedication to helping fellow business owners resulted in his creation of a monthly newsletter called the Idea-Letter, which has subscribers nationwide. In addition, he has been published in magazines, in newspapers, and on the American Management Association website, and he has authored several books on business ownership and marketing.