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Showing 1-3 of 3 reviews(Verified Purchases). See all 12 reviews
on May 16, 2014
Haven't seen the latest editions. Bet the new media are challenging these two excellent practitioners/writers but even without social media, it would still be the best introduction to what the work is like in corporate PR.
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on March 28, 2013
I purchased this book for a friend who found herself facing the media in her new job. She has made tremendous strides in dealing with the media. The book was a great help to her.
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on March 29, 2013
"On Deadline" is a wonderful educational tool for anyone involved in media relations. The updated Fifth edition, out in March 2013 incorporates the use of social media.
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