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Deane Beman: Golf's Driving Force Paperback – April 29, 2011
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Deane Beman has had more influence on professional golf than any man in history. Among sports commissioners, he rates ahead of Landis and Rozelle. They built it; he invented it. If you care about the game, you'll want to read this book. --Jerry Tarde, Editor-in-Chief of Golf Digest
Without Deane Beman, there wouldn t be a PGA Tour, a Players Championship, or a TPC Sawgrass as we know it. This is an inside read on how it all came together where the bodies are buried, so to speak. This isn't just Deane's memoirs; the reporting and writing of Adam Schupak make it a history lesson about a pioneer and game changer. --Tim Rosaforte, Golf World/Golf Digest, Golf Channel and NBC Sports
No one can doubt that Deane Beman was a visionary. But what is too often overlooked is how much he loves the game. Beman decided a taciturn leadership style was what best served the PGA Tour when he was transforming it into a major sports league, but the public was mostly denied the best part of the man. In Golf s Driving Force, Adam Schupak brings us the Deane Beman we missed. The result is a fascinating and diligently reported narrative that reveals important history. If you care about golf and especially if you love it read this book. --Jaime Diaz, Senior Writer at Golf Digest/Golf World
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Like most stories where success is earned rather than given, there are a few common themes and groups of characters in Schupak's book that will be familiar to all readers of the genre:
1) A singular man (Beman) with an unrelenting commitment to an ambitious, and seemingly unreasonable, vision - the entirety and genius of which was unable to be grasped by others without the benefit of 20+ years of hindsight.
2) A group of existing stakeholders (PGA Club Pros, USGA, The Players - both the superstars and the rank & file, Tournament Sponsors, Equipment Companies, TV Networks, etc...), with wildly varying degrees of business acumen (or lack thereof), resistant to any move that would pose even the smallest threat to their existing kingdoms, fragile and meager as they may have been.
3) The warm glow of revisionist history, especially towards the superstars of the game like Nicklaus and Palmer, being more harshly illuminated by the revelation of the seemingly constant backroom, underhanded, and blatantly self-interested dealings that took place at every turn. Quite frankly, the reader is left with the sense that, even with the incredible efforts and sacrifices Beman made during his tenure, the game of golf is incredible lucky to be even close to where it is today.
Overall, a quick and enjoyable read for a substantial 350 page book, and one that will certainly enhance your appreciation and understanding of the business behind a game where millions of people watch each week as a bunch of already-rich guys chase a small white ball around an immaculately maintained course, complaining all the way to their next million dollar check...
What a great choice. Read how Beman:
1. Turned the PGA Tour into a non-profit which has saved the tour hundreds of millions of dollars- which could be put towards player enrichment programs.
2. Quickly grasped how the PGA had to become a bastion for serving the charities where they played their tournaments- how long would volunteers come out to work all week in support of millionaires? It had to be about something bigger than golf.
3. Helped in starting the developmental tour, and the senior tour, which provided opportunities for golfers over a much longer career.
4. Pushed for the TPC Network of courses, which now bring in huge revenue in their own right and reduce total reliance on TV revenues. This endeavor required battling some of golfs biggest stars, who felt to tour was competing with their golf design businesses.
5. Consolidated a quilt work of TV contracts which led to rising prices to networks for carrying golf.
Plus much more!
Adam Schupak does a great job of explaining what Beman did, but also gets into the details of all the trials and tribulations that occured in making it happen. Nothing was simple.
A nice surprise (being a golfer) was how enjoyable it was to read about some of golf's most famous players and their roles in all of this.
Most recent customer reviews
Clears up differences between the Tour, PGA, USGA, etc.
Historical context for an interesting business model.Read more
You are a gifted writer to turn the business of golf into action-packed
stories about Beman's twenty-year...Read more