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Death Goes Digital: How Funeral Directors Can Use LinkedIn To Demonstrate Professionalism, Build Reputation and Create Visibility Paperback – February 4, 2016
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About the Author
WHO IS PETER BILLINGHAM? I am a public speaker, speechwriter, trainer and coach. I have worked in management and senior leadership positions for most of career. This spans retail, finance, non-profit national and international organisations. My business background brings a wealth of experience and knowledge to the present. My experience in leading organisations in the UK and overseas can help your business change and adapt. I have built structures that harnessed the power of technology, social media and digital marketing to reach thousands of new customers. I can help you do the same. I UNDERSTAND THE FUNERAL INDUSTRY I am an AOIC Certified Funeral Celebrant. My funeral celebrant work in Bromsgrove, Redditch and the surrounding area is called Memorable Words. I conduct funerals weekly that receive outstanding testimonials from families. The Funeral Service Times featured my work and experience in the funeral industry. While I have not been a Funeral Director, I do understand, (though still growing and learning) more about the funeral industry. Importantly, my experience outside the industry adds considerable benefit to my clients. I AM AN EFFECTIVE COMMUNICATOR People say that I am an accomplished and engaging conference speaker, trainer and coach. My teachers at school said it would better if I "talked less and listened more!" Good job I didn't take any notice! I work with clients as a speechwriter, speaking coach and presenter. I communicate facts, information and concepts with clarity and humour! I understand how to communicate a vision for change. I can speak with conviction to individual business owners, staff teams, boards of directors and conference audiences. I LOVE LIFE I enjoy travelling the world and in 2014 was fortunate to walk The Camino a short 600 miles across Spain - what an adventure! I am President of the Heart Of England Toastmasters club. I have a wonderful family and a crazy dog.
Top customer reviews
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—The author has a thorough understanding of the funeral industry and seems genuinely interested in addressing the unique needs of folks in that market. But his suggestions are relevant to anyone building a business. He gives great advice about how to use LinkedIn (and social media in general) to build an online presence that draws customers directly to you.
—He addresses larger themes about the impact of technology on our lives. For example, he relays a great story about the his nephew and the iPhone and how, since today’s children are interacting with technology from birth on, their whole technological mindset and vocabulary is different from previous generations. That’s not necessary a bad thing; it’s just something for today’s business people to keep in mind.
Overall, excellent book; I highly recommend it.