Libraries with active media collections and readers more interested in straight scoop than titillating gossip will want to consider this analysis from the first president of CBS News, now a journalism professor at Louisiana State University and research fellow at the Hoover Institution at Stanford University. Mickelson was an executive, not a newsperson; his prose style is often repetitive and less than graceful. But, he was there at the creation, and knew, perhaps better than some frontline participants, what was at stake in the network's internal and external battles. Obvious subjects, such as blacklisting and the conflict between Paley, Murrow, and Friendly over "objectivity," are thoughtfully addressed, but Mickelson's narrative may be most valuable for discussing topics glitzier media surveys underplay, for example, technological developments that allowed TV news to define a role for itself different from both print and newsreels, the slow building of national networks (and national audiences), and organizational restructurings through which CBS TV news moved from a stepchild of radio news into an independent division of a highly profitable international corporation. Worthwhile. Mary Carroll
From Kirkus Reviews
A gee-whiz celebration of the 1950s communications revolution that in the end manages to inspire awe for the time when public affairs mattered and people cared. Mickelson (From Whistle Stop to Sound Bite, 1989, etc.), the first president of CBS News, at first forces an unnecessary technical study of the progress and setbacks of ``coaxial cables and microwave relays''ingredients in the painful birth of the medium, and painful reading. In the personal account that follows, though, the author places the ``birth of TV'' at the 1948 political conventions and continues on through the 1960 Kennedy-Nixon debates, by which time television was as formidable a political force as either candidate. The long, arduous decade in between brought red-baiting, threats of government interference, and the 1959 ``quiz scandals'' all seemingly quaint in the era of Jerry Springer and deregulation. But Mickelson makes it all fresh, spinning it into a seamless narrative driven by a cast that even Network couldn't replicate, including the brash and ingenious neophyte Don Hewitt, who went on to create 60 Minutes. Cavalier star personality Edward R. Murrow, whose driving ambition was to redress wrongs and excoriate the rest of television programming for its ``decadence, escapism, and insulation,'' was alienated from the network for refusing to temper his progressive standpoint. (He and producer Fred Friendly presented the case that brought Senator Joseph McCarthy down.) Mickelson, who unjustifiably downplays his own role in the formation of broadcast news, offers up priceless anecdotes of a history he and his colleagues helped to shape, faltering only when he tries to articulate the magic of it all. As a bonus, he throws in the story of the fantastic, symbiotic relationship that turned Sunday afternoons into must-see-TV and the lackluster game of football into the close second as national pastime. No paean to CBS, this brings some sense to the creation of a monster and restores some noble prestige to a medium that has all but lost it. -- Copyright ©1998, Kirkus Associates, LP. All rights reserved.
Review
?He offers the reader an interesting, management-level account of numerous challenges faced, and decisions made, regarding prominent individuals, such as Edward R. Murrow, and the evolution of news programming.?-Journal History
?Libraries with active media collections and readers more interested in straight scoop than titillating gossip will want to consider this analysis from the first president of CBS News....Mickelson's narrative may be most valuable for discussing topics glitzier media surveys underplay, for example, technological developments that allowed TV news to define a role for itself different from both print and newsreels, the slow building of national networks (and national audiences)....Worthwhile.?-Booklist
?This is an important book for its focus on the behind-the-scenes world of changing technology while a new journalism medium was being invented. Mickelson writes well and sheds considerable insight on events still helping to shape the current world of television news.?-CBQ
"He offers the reader an interesting, management-level account of numerous challenges faced, and decisions made, regarding prominent individuals, such as Edward R. Murrow, and the evolution of news programming."-Journal History
"This is an important book for its focus on the behind-the-scenes world of changing technology while a new journalism medium was being invented. Mickelson writes well and sheds considerable insight on events still helping to shape the current world of television news."-CBQ
"Libraries with active media collections and readers more interested in straight scoop than titillating gossip will want to consider this analysis from the first president of CBS News....Mickelson's narrative may be most valuable for discussing topics glitzier media surveys underplay, for example, technological developments that allowed TV news to define a role for itself different from both print and newsreels, the slow building of national networks (and national audiences)....Worthwhile."-Booklist
About the Author
SIG MICKELSON is a Research Fellow at the Hoover Institution at Stanford University and Distinguished Professor of Journalism at the Manship School of Mass Communication at Louisiana State University. He has served as Vice President of CBS, Inc., and was the first president of CBS News. He is the author of America's Other Voice (Praeger, 1983) and From Whistle Stop to Sound Bite (Praeger, 1989), and the editor of The First Amendment―The Challenge of New Technology (Praeger, 1989).
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