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Jessica Seinfeld

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Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food Hardcover-spiral – Illustrated, October 14, 2008

by Jessica Seinfeld (Author)

2,102 ratings

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It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know!

With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.

Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any parent that wants their kids to be healthy for a long time to come.

Editorial Reviews

Review

“Just when you’d abandoned all hope of ever convincing your kids to eat their carrots, here comes Jessica Seinfeld.” — Redbook Magazine

“Seinfeld’s recipes were written with determined simplicity.” — Cookie magazine

“An elegant plan…. The recipes blend nutrition into a meal and harmony into mealtime.” — Publishers Weekly

From the Back Cover

It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know! With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.

Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any parent that wants their kids to be healthy for a long time to come.

Product details

Publisher ‏ : ‎ Harvest; Illustrated edition (October 14, 2008)
Language ‏ : ‎ English
Hardcover-spiral ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 006176793X
ISBN-13 ‏ : ‎ 978-0061767937
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 8.6 x 1.4 x 9.1 inches

Best Sellers Rank: #48,849 in Books (See Top 100 in Books)
- #23 in Cooking for Kids (Books)
- #27 in Baby Food Cooking
- #99 in Cooking, Food & Wine Reference (Books)

Customer Reviews:
2,102 ratings

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Jessica Seinfeld

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Jessica Seinfeld is the author of four New York Times bestselling cookbooks: DECEPTIVELY DELICIOUS, DOUBLE DELICIOUS, THE CAN’T COOK BOOK, and FOOD SWINGS.

Jessica Seinfeld’s fifth cookbook, VEGAN AT TIMES, is for everyone: those who are vegan for the first time, sometimes, or all the time. The book shows how easy it can be to be a vegan, at times, by cooking flavorful, affordable, and robust plant-based meals whenever you want — whether that’s every day, once a week, or just once in a while.

Jessica is the Founder and Chair of the Board of Good+Foundation, a national nonprofit that uses a multi-generational approach to address family poverty. Good+Foundation’s ground-breaking model meets the short-term needs of mothers, fathers, and caregivers and helps families create pathways for long-term, self-determined success. For over 20 years, the organization has provided goods to encourage families to attend programs that support mothers and create a healthier, happier environment for children through a focus on father engagement.

Customer reviews

2,102 global ratings

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Customers find the cookbook's recipes simple and kid-friendly, with great ideas for incorporating healthy fruits and vegetables into everyday meals. The book is easy to follow, with beautiful full-color photos, and customers appreciate how it helps with picky eaters. While most ingredients are readily available, some recipes require many ingredients.

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Recipes quality Health benefits Value for money Ideas Ease of preparation Nutrition advice Pictures Ingredients

311 customers mention "Recipes quality"269 positive42 negative

Customers enjoy the recipes in this cookbook, particularly the kid-friendly and simple ones, with many praising the chicken nuggets.

"...The "Greek Dip" was delicious for dipping veggies (celery was especially good) and crackers not to mention pita bread...." Read more

"...Most of the recipes have turned out vary well. Baking the choclate chip bean cookies now, although using pecans instead of walnuts...." Read more

"...AND RECIPES FOR "VEGGIE PUREES", which add nutrition to just about any receipe...." Read more

"...you could imagine the Betty Crocker book was full of extremely simple recipes for kids to make...." Read more

184 customers mention "Health benefits"169 positive15 negative

Customers praise the book's approach to incorporating fruits and vegetables into everyday meals, noting it's a great way to get kids to eat healthier.

"...the recipe needed a little more seasoning for adults but it was perfect for kids...." Read more

"...If you can afford a copy, by all means buy it...it's full of tips, pictures, receipes which tell which vegetable puree, (the author lists 17), to..." Read more

"...She purees fruits and vegetables and adds anywhere from a few tablespoons to a half a cup of vitamin rich, sugary (mostly) goodness to recipes that..." Read more

"...The spiral binding is convenient and the nutrition info is interesting. I like the section about stocking one's pantry and the tools...." Read more

164 customers mention "Value for money"147 positive17 negative

Customers find the cookbook to be good value for money, with several mentioning they really like the recipes.

"...Highly Recommended even if you love eating your veggies...." Read more

"...No waste...and I get all the goodness of the sweet potatoes...." Read more

"...I do think the other book has value, but I believe Jessica's has more value...." Read more

"...Top it with whipped cream and marshmallows....mmmmm!!! Super good and creamy and so healthy!!! I am in love with this book...." Read more

140 customers mention "Ideas"140 positive0 negative

Customers appreciate the book's ideas, describing them as interesting and fun.

"...receipes, a nice index, and obvious enthusiasm...." Read more

"...Three stars because the instructions for the purees and the ideas are worthwhile...." Read more

"...to get both the DD and the SS books I would go for it - both are enjoyable to read and I find mixing and matching, taking tips and tricks and bits..." Read more

"...pictures, which is helpful and fun B) tips and comments by her taste-testers..." Read more

98 customers mention "Ease of preparation"78 positive20 negative

Customers find the book easy to follow and prepare, particularly noting that the purees are simple to make.

"...They are the easiest recipe in the book and basically require you to sauté baby spinach, which you then incorporate into scrambled eggs...." Read more

"...The purees are easy to make...and it's nice to know which puree to put into which recipe -- ie: CAULIFLOWER PUREE goes into Mashed Potatoes....red..." Read more

"...3. The purees are much easier. Another reviewer mentioned this and I agree. Jessica's also uses more types of vegetables. 4...." Read more

"...The puree process is a little long but so worth it if you can do it all at once and freeze it for the week. The pictures were enticing...." Read more

60 customers mention "Nutrition advice"53 positive7 negative

Customers appreciate the nutrition advice in the book, particularly its strategies for sneaking vegetables into meals and helping picky eaters.

"...The next recipe I tried was the "Ranch Dressing." It was good on salad but not as good as a dip...." Read more

"...Anyway, we like them and so many veggies in one sweet treat!..." Read more

"This little book has revolutionized the way we eat in our home. I am so thankful that I found it...." Read more

"...This cookbook is about hiding pureed fruits and vegetables in food, and it is not a new concept...." Read more

49 customers mention "Pictures"46 positive3 negative

Customers appreciate the book's pictures, particularly noting the full-color photos and retro illustrations.

"...Also, it is a beautiful cookbook!..." Read more

"THIS IS A LOVELY BOOK, WITH A SPIRAL BINDING, MANY GLORIOUS COLOUR PHOTOS, NICE LINE DRAWINGS REMINISCENT OF THOSE I GREW UP WITH IN THE LATE 1950s..." Read more

"...2. There are many full page color photographs of the recipes 3. The purees are much easier. Another reviewer mentioned this and I agree...." Read more

"...I am in love with this book. It is easy to read, the pictures are great, it looks cute on the counter, and best of all, it's spiral bound!..." Read more

21 customers mention "Ingredients"11 positive10 negative

Customers have mixed opinions about the ingredients in the book, with some appreciating that most ingredients are commonly available at home, while others note that many recipes require 10 or more ingredients, and one customer mentions that almost every recipe includes dairy and gluten.

"...Every dish, no matter how simple, contains wholesome ingredients and that makes me feel good...." Read more

"...thing I didn't love about the book is that some of the recipes invlove 10 or more ingredients and I am a 4 ingredient (more or less) kind of cook...." Read more

"...The meals are super easy to make and are from basic supplies. I've tried about 10 recipes so far and all of them have been 5 star...." Read more

"These are very time consuming and A LOT of ingredients that add up quick! Nice to reference but not enough time in the day for working parents" Read more

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The Rebecca Review
Delicious Recipes even if you Love Your Veggies
Reviewed in the United States on July 17, 2009
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I purchased "Deceptively Delicious" back in January but was initially tentative about trying this cookbook due to the fact that I had to make a puree for every recipe. Once I got over that hurdle and decided to make the "Green Eggs" I was hooked. I then wanted to try other recipes because the eggs were so delicious. They are the easiest recipe in the book and basically require you to sauté baby spinach, which you then incorporate into scrambled eggs. You do need a small food processor to make the recipe but you could also use a blender.

The next recipe I tried was the "Ranch Dressing." It was good on salad but not as good as a dip. The "Greek Dip" was delicious for dipping veggies (celery was especially good) and crackers not to mention pita bread. The recipe uses chickpeas and artichoke hearts and I found I could make it in a blender. My food processor only holds about 1 cup of ingredients so for this cookbook you may want to buy a larger food processor.

The last two recipes I tried include the "Turkey Chili" and the "Oatmeal with Sweet Potato." For the turkey chili you need to puree carrots and red bell peppers. I had never steamed red bell peppers before but it worked well and at the same time I cooked the carrots in the boiling water. Less to clean up later! For the turkey chili I added an additional tablespoon of chili powder and 2 teaspoons Emeril's Original Essence because I felt the recipe needed a little more seasoning for adults but it was perfect for kids. I think the reason the recipe needed more salt is because it calls for low-sodium chicken broth. Instead of the kidney beans I used some butter beans I had in my pantry. For the turkey recipe it would have been helpful to know how many carrots and red bell peppers you would need. I found you needed about three carrots and 1 ½ bell peppers. Other than that fact the recipes are very easy to make and don't take as much time as you would expect them to. The oatmeal recipe is delicious with the addition of pumpkin pie spice and peanut butter.

All of the recipes I've tried so far have worked very well which has encouraged me to try even more. Since I have more sweet potatoes left over the "Hot Cocoa" with pumpkin pie spice sounds delicious. You may also want to try "Blueberry Cheesecake Cupcakes with Yellow Squash and Spinach," "Frozen Yogurt Pops," "Macaroni and Cheese," and "Chicken Salad with Cauliflower."

Once you make a puree and realize how easy it really is you will love this cookbook! Highly Recommended even if you love eating your veggies. I try out new recipes every week and this is one of my favorite cookbooks this year.

~The Rebecca Review

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p31Mom
Love this book - it works!
Reviewed in the United States on January 6, 2010
Verified Purchase
Like this cookbook for so many reasons. Have several cookbooks that base their recipes on purees. Like this one because the purees are flexible and varied. Most of the recipes have turned out vary well.

Baking the choclate chip bean cookies now, although using pecans instead of walnuts. The cookies have proved popular with even non health food eating people! However, I did change the recipe a little in that I chop the beans after draining them. By the time one chops them some are rather mushed but that works out just fine.

Family also loves the avocado choc pudding an unlikely combination but really works. We process it until almost smooth. Husband likes a little bit of texture to it.

Have found breading recipes don't work as well as hoped.

Spinach in brownies, great disguise! Turned out more like fudge though. Very moist and dense.

Love some of the muffins. Peanut butter Jam muffins were great. Made with almond butter. The "jam" I used was simply dried apricots soaked overnight and then pureed. No sugar added so lots of nutrition as well as sweetness.

Note: the cream cheese centered muffins/cupcakes are nicknamed "ugly muffins" in our house. Taste great (and I reduce the sugar as I so in most recipes) but the spinach is very visible. Tends to separate out and be in a layer after the baking and the color is horrible. Hence the nickname ugly muffins. But my son is picky about texture and taste so if can get one bite in and it tastes good we are ok. Anyway, we like them and so many veggies in one sweet treat!

My son is picky enough that he doesn't eat most of the items used to disguise the other items. Example: He doesn't eat mac and cheese! But this recipe book has enough ideas that I have found new ways to sneak his veggies in.

He is 3.5 and now knows I sneak them. He has a choice to eat them straight or disguised and always chooses disguised.

By the way, we did everything by the books to start him right, including eating a wide variety of things when nursing and pregnant and introducing him to a wide variety of foods as a beginning eater. Hopefully he will outgrow this pickiness but for right now I am just concerned that he gets his nutrition.

So my motto is never let a desert go wasted - make them all count with disguised veggies! No his diet is not made up of deserts, but they are certainly a great place to increase his veggie intake.

One of my favorite things about this book, in comparison to others of this genre, is the flexibility of purees in given recipes. Also, it is a beautiful cookbook! I, too, am convinced some of these recipes simply don't work and try to imagine that they were actually tested before published. But so many great recipes that do work for us that they more than make up for the ones that don't work!

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Ana
Quick easy to follow recipes that taste good too
Reviewed in Canada on March 13, 2019
Verified Purchase

I read some reviews saying that preptime and purées were time consuming but I didn’t find it all that difficult, these recipes were quick and easy to make as well as delicious and nutritious I’m a picky eater myself so these simple recipes helped both my son and I I would recommend this book to anyone who has a picky eater in their life or just want to try new nutritious meals

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Taikozfan
This book has been put together in a very unimaginitive way. Awful formatting. No images. Made no difference to me.
Reviewed in Australia on October 24, 2015
Verified Purchase
Wow, this book was close to useless and so badly presented. It had no images and I was shocked that this author, with all her wealth and connections, would publish a book that is presented to look like a homework project by a teenager. She lists a few ideas that are helpful and she is clearly a skilled cook in the kitchen but this book does her no justice!

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Sunshine
highly recommended
Reviewed in the United Kingdom on March 25, 2008
Verified Purchase
This book is fab. I cook for twins who are 19 months old so I adapt the receipes to suit them. I think the recipes are very yummy, and my kids think so too. The aloha Kebabs are delicious - i cook extra for myself always. The children's favorite is the Avecado spread on their bread.
The meals take on average about 40 minutes in total including the prep, which isn't that long in my opinion and they are all so easy.
I know the slogan is to decpetively put vegetables in each meal, which I do as per the recipe, but I always put a seperate vegetable on the side of their meal so they learn to accept and eat them. My twins love their vegetables and enjoy eating these meals.
This book is a life saver. They are getting a variety of healty meals and I'm kept sane from the headache of finding great recipes for them!

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elkaso
Great book, Simple Recipes
Reviewed in Canada on May 13, 2013
Verified Purchase
I also purchased the Simple Strategies for Hiding Healthy Foods in Kids and Deceptively Delicious by Jessica Seinfeld. In comparison I found that the Sneaky Chef books require more work whereas the Jessica Seinfeld book is simple and effortless. I have been hiding cauliflower and sweet potato in all of my toddler's food. I highly recommend this book.

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Virginia Philps
Brilliant!
Reviewed in the United Kingdom on December 29, 2013
Verified Purchase
Very helpful! takes the guesswork out of how to fit veggies in to meals, and is very well written, fun and interesting

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Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food Hardcover-spiral – Illustrated, October 14, 2008

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5.0 out of 5 stars Delicious Recipes even if you Love Your Veggies

5.0 out of 5 stars Love this book - it works!

Top reviews from other countries

5.0 out of 5 stars Quick easy to follow recipes that taste good too

1.0 out of 5 stars This book has been put together in a very unimaginitive way. Awful formatting. No images. Made no difference to me.

5.0 out of 5 stars highly recommended

5.0 out of 5 stars Great book, Simple Recipes

5.0 out of 5 stars Brilliant!

Delicious Recipes even if you Love Your Veggies

Love this book - it works!

Quick easy to follow recipes that taste good too

This book has been put together in a very unimaginitive way. Awful formatting. No images. Made no difference to me.

highly recommended

Great book, Simple Recipes

Brilliant!