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Decoding Silicon Valley: The Insider's Guide Paperback – March 22, 2016
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"There are so many perspectives to this amazing land of innovation, Silicon Valley, that Michelle Messina and Jonathan Baer very skillfully bring to light."
--Vivek Wadhwa, Stanford University and The Washington Post
"Finally there is a roadmap, not just for locals, but for every entrepreneur trying to understand and leverage the inner workings of Silicon Valley."
-- John C. Dean, Former CEO/Chairman Silicon Valley Bank
"A must read before arriving in Silicon Valley" -
-David BenDaniel, Professor of Entrepreneurship, Cornell University
"Today entrepreneurship is a global movement and this book helps entrepreneurs everywhere achieve their vision."
--Linda Rottenberg, CEO of Endeavor Global
"An amazing compilation of real Silicon Valley stories and advice"
-Marcus Dantus, CEO of Startup Mexico
About the Author
Michelle E. Messina is serial entrepreneur who brings strong sales, marketing, and business development skills to startups everywhere. She pioneered the Silicon Valley best practices training of startups in 2004 and has worked in more than 35 countries. Michelle believes that being an entrepreneur is the hardest thing you’ll ever enjoy doing. Jonathan C. Baer is a recovering venture capitalist who loves working with early stage companies around the world. He was the founder and CEO of two venture-backed companies. He believes that startups require tough love; and need to focus on money, metrics, and milestones. Today Jon teaches startup CEOs to say less, because less is more.
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For those of us who live here, there’s so much truth and insight embedded that we’ll likely learn something about how we work that we didn’t realize ourselves. Perhaps even more interesting, we will likely, by implication, get a sense of just how different the rest of the country – and even more so the rest of the world – really is from this magical Bay Area in which we live.
In my situation (entrepreneur, being in the Valley for about 3 month) a very good perspective to start from. As always: I don't thing the author is always right, but he also never stated that. It is just his experience and his opinion or the opinion of the people he interviewed.
Definitely a book I will read a second time!