Review
"A powerful blueprint for developing a 21st-century purposeful organisation. CEOs, designers and technologists alike will all take inspiration from this transdisciplinary approach to Deep Tech."
—Dave Gray, Founder of XPLANE and author of The Connected Company, Gamestorming and Liminal Thinking
"A future we have never experienced was birthed while many weren't looking. The authors offer a profound shift in perspective in this insightful roadmap for Deep Tech—the possibilities, the unintended consequences and the compelling need to make the human dimension (and truth) a more powerful part of the equation. In your hand is an essential playbook for the future. Drink in the soulful wisdom on these pages. The evolution of humanity depends on it."
—Kimberly Faith, Systems Thinking Expert, Futurist and Award Winning Author
"This book is a must-read for leaders in all areas. From deep technologies to organizational big-bang growth, readers will gain insights for a better world aided by radical and disruptive technologies. With the inclusion of applications in emerging markets including China, it should be on the bookshelf of many Chinese young technoentrepreneurs."
—Professor Jin Chen, Tsinghua University SEM, Co-Editor of Global Transitions
"In a context of continuous change, the connection between platforms, purpose, people and our planet represents a promising path for the challenges of Industry 4.0. Deep Tech and the Amplified Organisation inspires us to promote more collaborative environments in organisations, where creativity and knowledge can be shared to solve present and future challenges, generating a conscious impact for a better world".
—Ricardo Carvalho, CEO of CBA - Companhia Brasileira de Alumínio
Brilliant! Deep Tech and the Amplified Organisation provides a path for leaders to action and reflection in uncertain times. Unlike other organisational and technology-oriented frameworks, it underlines the significance of human values and the potential, creativity and profound impact decision-making has on our planet's natural ecosystems. A must read for those stepping into the future, change agents and systems thinkers!
—Andrea Somoza-Norton, Ed.D, Associate Professor, Educational Leadership and Administration Program, California Polytechnic State University
"It can be easy at times for those of us working in sustainability to feel pessimistic about the future and the direction that current technology trends are taking us. Deep Tech and the Amplified Organisation offers concepts and solutions that leverage deep technology to help us re-engage with our universal human values. This is a fascinating and inspiring read that anyone passionate about technology, sustainability, or the future of humanity will want to read."
—Denise DeLuca, Director, MCAD Sustainable Design Masters program, Board President of the International Society of Sustainability Professionals and author of Re-Aligning with Nature: Ecological Thinking for Radical Transformation
"At a time when the adoption of advanced technologies is accelerating, Deep Tech and the Amplified Organisation and its authors show how a systemic view and the relationships between these new technologies, humanity and the environment are of fundamental importance, since moments of true evolution never have technology as an end in itself."
—Giuliano Michel Fernandes, Head of Marketing and Communications, CBMM
"In an era reeling from the unintended consequences of shortsighted technological applications, it's refreshing to see a clear-eyed business strategy for reinventing the application of deep technology platforms so that they leverage and amplify social equity and ecological vitality. The authors of Deep Tech and the Amplified Organisation lay out a bold blueprint for business leaders to spark a collective and purpose-centred scaling of systemic organisational impact that makes a regenerative future more possible. If we ever have any hope of redirecting deep technologies to holistically serve human aspirations for a better future for all, this book is an impressive contribution to that roadmap."
—Scott Boylston, Graduate Coordinator, SCAD Design for Sustainability Masters Program and author of Designing with Society
About the Author
Simon Robinson is the CEO (Worldwide) of Holonomics. With three decades of experience in customer experience design, Simon is an internet pioneer and award-winning innovator, having co-founded British Telecom's Genie Internet, the world's first mobile internet portal, and contributing to the design and launch of the world's first smart phones. Simon is respected globally for his contributions to customer experience strategy and Deep Tech, having created numerous design methods and frameworks such as the New 4Ps and the Holonomic Circle.
Igor Couto is the CEO of 1STi. He is a visionary technologist and social impact entrepreneur who implements mission-critical systems and generating transformational impact for national and multinational enterprises in the areas of digital economy, agile organisations, digital architectures, intelligent systems and purpose-centred design. Igor is a co-founder of Vai na Web, the internationally-recognised movement developing deeply talented IT professionals who come from disadvantaged backgrounds.
Maria Moraes Robinson is the CEO of Holonomics (Brazil). She is an economist and a specialist in strategy and organisational transformation, internationally recognised for her innovation in the fields of digital and cultural transformation, Balanced Scorecard, employee experience, agile strategy, and championing the role of universal human values in Deep Tech. Her contributions to leadership thinking have transformed the way in which business leaders are able to achieve augmented agility through understanding and implementing a systemic form of strategy, through a focus on human values, an expanded form of consciousness and the quality of relationships within organisations and across business ecosystems.
![Deep Tech and the Amplified Organisation: How to elevate, scale and amplify your business through the New 4Ps of platforms, purpose, people and planet by [Simon Robinson, Igor Couto, Maria Moraes Robinson]](https://m.media-amazon.com/images/W/IMAGERENDERING_521856-T1/images/I/418lUbFeA6L._SY346_.jpg)
